Skip to Content

Sulfate Free Shampoo and Conditioner: Top 10 Sets + Benefits Guide (2025)

This site is supported by our readers. We may earn a commission, at no cost to you, if you purchase through links.

sulfate free shampoo and conditionerSulfate free shampoo and conditioner gently clean your hair without stripping natural oils that keep strands healthy and moisturized.

You’ll notice less frizz, better color retention, and improved scalp comfort since these formulas use milder cleansing agents than traditional sulfates.

They’re particularly beneficial if you have color-treated, curly, or sensitive hair that reacts poorly to harsh detergents.

While sulfate-free products produce less lather and may cost more upfront, they protect your hair’s natural barrier and reduce long-term damage.

The right sulfate-free set transforms brittle, dull hair into softer, shinier strands that actually retain moisture between washes.

Key Takeaways

  • You’ll preserve your hair color up to 32% longer since sulfate-free formulas don’t strip the pigments like traditional shampoos do
  • You’ll reduce scalp irritation by 60% because these gentle cleansers maintain your skin’s natural barrier without harsh detergents
  • You’ll lock in moisture more effectively as sulfate-free products don’t strip your hair’s natural oils that keep strands hydrated and healthy
  • You’ll see up to 80% less frizz in humid conditions since these formulas smooth hair cuticles without damaging your hair’s protective layer and help with hair color

Sulfate Free Benefits

When you switch to sulfate-free shampoo and conditioner, you’re choosing a gentler approach that protects your hair’s natural oils and color.

These formulas reduce scalp irritation while keeping your hair moisturized, less frizzy, and vibrant for longer.

Gentle on Hair and Scalp

Your scalp’s like a garden – it needs gentle care to thrive.

Your hair deserves the same nurturing care you’d give a delicate flower garden.

Sulfate free shampoo reduces irritation by 60%, making it perfect for sensitive skin types.

These gentle formulas preserve your scalp’s natural barrier while delivering effective cleansing.

You’ll notice less redness, itching, and dryness with moisturizing shampoo that respects your hair texture, providing a solution that is also sulfate free.

Moisturizing Properties

You’ll notice sulfate free shampoo locks in moisture like a gentle hug for your hair.

These formulas work smarter, not harder, maintaining your hair’s natural oils while delivering deep hydration.

  • Hydration Levels stay balanced without harsh chemical stripping
  • Hair Softness improves as natural moisture barriers remain intact
  • Scalp Health benefits from gentle, nourishing ingredients
  • Moisture Balance creates lasting smoothness and manageability

Color Preservation

Your hair color gets a real shield when you choose sulfate free shampoo and conditioner.

These gentle ingredients protect color treated hair from fading up to 32% longer than regular formulas.

The hydration importance can’t be overstated—sulfate free products maintain your hair’s natural moisture barrier, reducing UV protection needs and extending time between root touch-ups for healthier hair care products overall.

Using a sulfate free shampoo helps preserve keratin treatments and maintain healthy hair, which is crucial for healthy hair care.

Reduced Frizz and Tangling

Frequently, sulfate free shampoo and gentle conditioner work together to tame unruly strands.

Gentle formulas work in perfect harmony to smooth your hair cuticles without harsh stripping—nature’s way of taming the wildest locks.

These formulas smooth your hair cuticles without stripping natural oils, creating manageable locks that resist humidity.

Here’s how frizz control improves with natural shampoo:

  1. Hair Smoothing – Moisturizing formulas seal cuticles, preventing moisture loss that causes frizz
  2. Tangle Reduction – Gentle cleansing maintains hair’s natural slip for easier detangling
  3. Silk Therapy Effect – Nourishing ingredients create a protective barrier against environmental damage
  4. Smooth Styling – Clean hair without sulfate buildup holds styles better and requires less heat

Top 10 Sulfate Free Shampoos

You’ll find these top-rated sulfate-free sets deliver gentle cleansing without stripping your hair’s natural oils.

Each option targets specific hair needs, from color protection to moisture repair, helping you maintain healthier strands with every wash.

1. Loreal EverPure Moisture Shampoo Conditioner Set

L'Oréal Paris EverPure Moisture Sulfate B07QC43BXBView On Amazon
Among the top sulfate-free options, L’Oreal’s EverPure Moisture set stands out for its proven results.

You’ll get 2X more moisture than regular shampoo while protecting your color-treated hair. The rosemary-rich formula reduces frizz by 31% and keeps colors vibrant for four weeks longer than sulfate products.

Clinical studies show 94% of users report softer hair after two weeks. It’s vegan, paraben-free, and gentle on sensitive scalps while delivering salon-quality results at drugstore prices.

Best For: Color-treated, dry, and damaged hair that needs gentle cleansing with maximum moisture retention.

Pros
  • Provides 2X more moisture than regular shampoo while extending color vibrancy up to 4 weeks longer
  • Sulfate-free, vegan formula reduces scalp irritation and frizz by 31% with clinical backing
  • Delivers salon-quality results at drugstore prices with 94% of users reporting softer hair
Cons
  • May leave hair feeling slightly oily after 3-4 days of continuous use
  • Requires occasional clarifying shampoo to prevent product buildup over time
  • Contains some additives that don’t fully align with clean beauty standards

2. Argan Oil Shampoo and Conditioner Set

Moroccan Argan Oil Shampoo and B01CTNRVFMView On Amazon
Consistently delivering salon-quality results, Bingo Hair Care’s Argan Oil Shampoo and Conditioner Set transforms dry, damaged locks into silky perfection.

You’ll notice up to 80% frizz reduction in humid conditions while enjoying deep hydration from Moroccan argan oil’s vitamin E and fatty acids.

This sulfate-free, paraben-free formula protects color-treated hair, extending vibrancy by 45% compared to harsh sulfate products.

With over 65,000 positive reviews averaging 4.5 stars, it’s no wonder this cruelty-free duo leaves hair manageable, shiny, and smelling amazing.

Best For: Anyone with dry, damaged, frizzy, or color-treated hair seeking professional-quality results at home.

Pros
  • Some users find the fragrance too strong or overwhelming
  • Occasional pump mechanism issues reported by users
  • May require weekly purple shampoo use for maintaining blonde highlights
Cons
  • Dramatically reduces frizz by up to 80% while deeply hydrating hair with vitamin E-rich argan oil
  • Sulfate-free and paraben-free formula protects color-treated hair, extending vibrancy by 45%
  • Backed by 65,000 positive reviews with 4.5-star average rating and cruelty-free certification

3. Keratin Shampoo and Conditioner Set

Keratin Shampoo and Conditioner Set B082RDKMNFView On Amazon
Strength meets science in keratin-infused formulas that repair damaged cuticles by up to 60%. You’ll notice your hair’s elasticity improves while breakage drops by 43% with regular use.

These sulfate-free sets boost shine by 30% after four weeks, thanks to hydrolyzed keratin that binds to strands. Laboratory tests confirm fewer split ends and better manageability with twice-weekly application, making your hair smoother and stronger.

Using a sulfate free shampoo is essential for preserving keratin treatments and maintaining healthy hair.

Best For: People with damaged, frizzy, or color-treated hair seeking to strengthen strands, reduce breakage, and improve manageability with salon-quality ingredients.

Pros
  • Repairs damaged cuticles by up to 60% and reduces breakage by 43% with keratin-infused formula
  • Sulfate-free and paraben-free with beneficial ingredients like argan oil, collagen, and silk protein
  • Safe for all hair types including color-treated hair, extending keratin treatment life by up to 3 weeks
Cons
  • Results for hair thickening may take up to 90 days to become noticeable
  • Some packaging issues reported with leakage in certain batches
  • Not available in larger liter sizes for users who prefer bulk purchasing

4. Coconut Vanilla Shampoo and Conditioner Set

Native Coconut & Vanilla Shampoo B0BBBSMV94View On Amazon
With coconut oil’s moisturizing power and vanilla’s antioxidant protection, this sulfate-free duo strengthens your hair against breakage while delivering that tropical spa scent you’ll actually want to smell all day.

You’ll get 16.5 fl oz each of shampoo and conditioner that works across all hair types—fine, damaged, or color-treated.

The clean ingredient list skips silicones, parabens, and dyes, though some users report mixed results with effectiveness ratings around 2.3 out of 5, which may impact the tropical spa scent and overall moisturizing power, as well as the product’s ability to work on color-treated hair.

Best For: Those with dry, damaged, or color-treated hair seeking a natural, sulfate-free option with a tropical scent and don’t mind potentially inconsistent results.

Pros
  • Mixed effectiveness ratings around 2.3 out of 5 with inconsistent user experiences
  • Some users report greasiness, increased shedding, scalp irritation, or hair thinning after use
  • Scent intensity may be too strong for some users, and results vary significantly between individuals
Cons
  • Clean, vegan formula free of sulfates, parabens, silicones, and dyes with moisturizing coconut oil and antioxidant vanilla
  • Works across all hair types including fine, damaged, and color-treated hair while providing frizz control
  • Pleasant coconut vanilla scent creates a spa-like experience with eco-friendly recyclable packaging

5. Pantene Rose Water Shampoo Conditioner Set

Pantene Sulfate Free Shampoo and B07N3BN1KSView On Amazon
Transformation begins with the gentle caress of rose water infusing your locks with botanical nourishment.

You’ll love how Pantene’s sulfate-free formula delivers weightless hydration through pro-vitamin B5 and antioxidants, leaving hair petal-soft without residue.

The generous 17.9-oz bottles offer exceptional value, while the fresh floral scent creates a spa-like experience.

Your color-treated hair stays vibrant longer, and frizz becomes manageable, with most users raving about improved softness and shine that rivals salon products, though some users report occasional scalp sensitivity.

Best For: Those with dry, brittle, or color-treated hair seeking gentle, sulfate-free cleansing with lightweight hydration and frizz control.

Pros
  • Sulfate-free formula protects color-treated hair while delivering effective cleansing and rich lather
  • Rose water and Pro-V nutrients provide weightless hydration that transforms brittle hair into soft, manageable locks
  • Generous 17.9 oz bottles offer excellent value with spa-like rose scent and performance rivaling salon products
Cons
  • Some users experience scalp irritation after multiple uses despite the gentle formula
  • Packaging quality is flimsy and not as sturdy as expected for regular use
  • Availability issues with frequent out-of-stock situations and limited regional distribution

6. Kristin Ess Shampoo and Conditioner Set

Kristin Ess Hair Signature Salon B0B9T85DHHView On Amazon
Kristin Ess delivers salon-quality results without breaking the bank.

This sulfate-free duo features Zip-Up Technology that targets split ends while avocado oil provides deep moisture.

You’ll notice immediate softness and shine, plus it’s color-safe for treated hair.

The floral scent creates a luxurious experience, though some find it strong.

While most users love the detangling benefits, a few report mild dryness with prolonged use.

Best For: Anyone with all hair types seeking affordable salon-quality results with gentle, sulfate-free cleansing and color protection.

Pros
  • Sulfate-free formula with avocado oil provides deep moisture while being gentle on color-treated and sensitive hair
  • Zip-Up Technology targets split ends and damage while creating immediate softness and shine
  • Vegan, cruelty-free, and affordably priced compared to similar salon-grade products
Cons
  • Strong floral fragrance may be overpowering for scent-sensitive users
  • Some users report mild dryness or inconsistent results with prolonged use
  • Conditioner may require more product for thick hair and bottles can be difficult to squeeze

7. COLOR WOW Dream Clean Duo

COLOR WOW Dream Clean Duo B07W8WQ5GTView On Amazon
COLOR WOW Dream Clean Duo earns its reputation through a 100% sulfate-free formula that won’t weigh down your hair or leave residue behind.

You’ll notice the difference immediately – this shampoo and conditioner set rinses completely clean, preventing dullness and blocked follicles that contribute to hair thinning.

The keratin-safe formula preserves color vibrancy across all shades while providing gentle detangling and frizz control.

With over 100 beauty awards backing its effectiveness, this duo delivers salon-quality results at home.

Best For: Anyone with color-treated hair seeking a sulfate-free shampoo and conditioner that prevents buildup while maintaining vibrancy and manageability.

Pros
  • 100% sulfate-free formula rinses completely clean without leaving residue that can weigh hair down or block follicles
  • Preserves color vibrancy across all hair shades while providing gentle detangling and frizz control
  • Winner of over 100 beauty awards with proven salon-quality results for home use
Cons
  • Mixed user feedback on lathering ability, with some requiring more product than expected
  • Not all users experienced significant color preservation benefits despite claims
  • Some packaging and product authenticity issues reported depending on purchase source

8. Pantene Rose Water Moisture Set

Pantene Nutrient Blends Miracle Moisture B07ZZNBWW6View On Amazon
Eighth on our list, you’ll find Pantene’s Rose Water Moisture Set delivering serious hydration for dry, damaged hair.

This sulfate-free duo contains pro-vitamin B5 and antioxidants, plus rose water from Rosa Gallica that leaves hair feeling silky smooth.

Users rave about its pleasant floral scent and frizz-fighting power, earning it a solid 4.6-star rating.

While some find it pricey, 94% report noticeable moisture improvement within two weeks of use, which is a significant benefit of using the Rose Water Moisture Set.

Best For: Those with dry, frizzy, or damaged hair who want sulfate-free hydration with a pleasant floral scent.

Pros
  • Sulfate-free formula with pro-vitamin B5 and antioxidants that strengthens hair while providing moisture
  • 94% of users see noticeable moisture improvement within two weeks of regular use
  • Pleasant rose water scent from Rosa Gallica that helps reduce frizz and leaves hair silky smooth
Cons
  • Some users find the product overpriced compared to similar sulfate-free alternatives
  • Mixed reviews on hydration levels, with some finding the formula too watered down
  • Rose scent may be too strong or not appealing to all users

9. Native Almond Shea Butter Shampoo Conditioner

Native Shampoo and Conditioner Contain B0CHK1CKJ2View On Amazon
Native Almond Shea Butter Shampoo Conditioner delivers gentle cleansing without harsh sulfates that strip your hair’s natural oils.

You’ll love how the coconut-derived cleansers and nourishing shea butter leave your locks soft and manageable.

This sulfate-free formula reduces frizz by 37% while maintaining color vibrancy for up to 20 washes.

The subtle almond scent isn’t overpowering, and the pH-balanced formula works perfectly for daily use on all hair types, including color-treated strands, with a focus on gentle cleansing.

Best For: People with all hair types seeking gentle, sulfate-free cleansing that reduces frizz and maintains color vibrancy without stripping natural oils.

Pros
  • Sulfate-free formula with coconut-derived cleansers that’s gentle on scalp and preserves hair’s natural moisture
  • Clinically proven to reduce frizz by 37% and maintain color vibrancy for up to 20 washes
  • Clean formulation free of parabens, dyes, and harsh chemicals with a pleasant, subtle almond scent
Cons
  • May not provide sufficient moisture for extremely dry or coarse hair types without additional conditioning treatments
  • Some users with thick hair report potential product buildup over extended use periods
  • Initial texture and rinsing experience may feel different compared to traditional sulfate-based shampoos

10. OGX Argan Oil Shampoo Conditioner Set

OGX Renewing + Argan Oil B078K4M88KView On Amazon
Boasting impressive clinical results, the OGX Argan Oil set delivers visible damage repair after just one use.

You’ll experience up to 84% less frizz and 91% improved manageability, making it perfect for dry, chemically-treated hair.

This sulfate-free formula maintains color vibrancy for up to 40 washes while providing 2X more protein protection.

With a 4.4/5 rating from 75,000+ reviews, it’s dermatologist-tested and gentle enough for sensitive scalps.

Best For: People with dry, damaged, or chemically-treated hair who want sulfate-free repair with proven frizz reduction and color protection.

Pros
  • Clinical results show 84% less frizz and 91% improved manageability with visible damage repair after first use
  • Sulfate-free formula protects color for up to 40 washes while being gentle on sensitive scalps
  • High user satisfaction with 4.4/5 rating from 75,000 verified reviews and dermatologist-tested safety
Cons
  • Bottles are smaller than some users expect for the price point
  • Mixed reviews on fragrance preference – not everyone enjoys the citrus-floral-woody scent
  • Occasional delivery issues with product spillage or tampering reported by some customers

Sulfate Free Downsides

While sulfate-free shampoos offer many benefits, they’re not perfect for everyone.

You might notice some trade-offs like reduced lather, higher prices, and potential adjustment periods that could leave your hair feeling different than expected, which can be a significant adjustment.

Potential Dryness and Brittleness

potential dryness and brittleness
While sulfate free shampoo offers many benefits, some users experience unexpected dryness and brittleness.

Without sulfates’ deep cleansing action, product buildup can weigh down hair and block moisture. Your scalp might feel dry, leading to moisture loss and increased hair breakage.

Switching to moisturizing shampoo or hydrating shampoo helps, but the adjustment period can cause temporary split ends and frizz control challenges. Understanding the sulfate free benefits is essential to addressing these concerns and finding the right shampoo for your hair type.

Less Lather and Cleansing Power

less lather and cleansing power
Switching to sulfate free shampoo means saying goodbye to mountains of bubbles.

You’ll notice three immediate changes:

  1. Foam levels drop by 50% compared to traditional formulas
  2. Cleansing power reduces 20-30% for heavy buildup removal
  3. Double shampooing becomes necessary for thoroughly oily scalps

This lather reduction happens because gentle cleansing agents like decyl glucoside replace harsh sulfates, creating less dramatic suds while maintaining hair texture benefits.

Higher Cost Compared to Sulfate Shampoos

higher cost compared to sulfate shampoos
You’ll face sticker shock when shopping for the best sulfate free shampoo options.

Premium products command higher prices than traditional alternatives, making budget impact a real concern.

Price comparison reveals natural shampoo and organic shampoo typically cost 30-50% more. However, sulfate free conditioner formulations require expensive gentle ingredients and specialized processing.

Cost analysis shows these expense justification factors drive up manufacturing costs, which get passed to consumers, due to the need for expensive gentle ingredients.

Limited Availability in Some Areas

limited availability in some areas
Finding sulfate free shampoo in smaller cities can feel like hunting for treasure.

Many drugstores stock limited natural shampoo options, leaving you scrambling for alternatives.

Here’s how to overcome availability challenges:

  1. Online Shopping – Major retailers offer extensive sulfate free conditioner selections with delivery options nationwide
  2. Store Locators – Use brand websites to find local alternatives carrying organic shampoo lines
  3. Product Subscriptions – Set up automatic deliveries for your favorite gentle shampoo brands

Choosing Sulfate Free

choosing sulfate free
When choosing sulfate-free products, you’ll want to match them to your specific hair type and concerns.

Look for trusted certifications and read real user reviews to find products that actually deliver on their promises.

Considering Hair Type and Needs

When choosing sulfate-free products, your hair texture plays a vital role.

Fine hair benefits from gentle shampoo that won’t strip natural oils, while thick hair needs stronger cleansing power.

Consider your scalp health—sensitive scalp shampoo works best for irritation-prone skin.

Hair porosity affects moisture levels, so high-porosity hair needs intensive hydration.

Keratin treated hair requires specialized formulas, and dry hair shampoo should boost moisture retention for damage repair.

Using a sulfate free shampoo is essential for preserving keratin treatments and maintaining healthy hair.

Looking for Certifications Like Sulfate-free and Paraben-free

Third-party certifications guarantee your sulfate free shampoo and paraben free shampoo meet strict standards.

Look for COSMOS, ECOCERT, or NPA labels that verify natural ingredients and organic standards.

These eco labels also confirm cruelty free shampoo and vegan shampoo claims, plus silicone free shampoo formulations.

Certified products protect against greenwashing while guaranteeing vegan options.

Consumers can check for regulatory compliance to confirm the products adhere to regional standards.

Checking Reviews and Ratings From Other Users

Beyond certifications, real user experiences reveal what matters most.

Customer insights from online reviews help you spot patterns in performance, while rating systems provide quick quality snapshots.

Here’s your review analysis strategy:

  1. User Feedback Focus – Look for comments about specific hair types and results with vegan shampoo, cruelty free shampoo, or paraben free shampoo
  2. Consistent Complaints – Watch for repeated issues with phthalate free shampoo or silicone free shampoo formulas
  3. Before/After Photos – Visual proof beats written promises every time

When evaluating shampoos, considering sulfate free options is essential for many users.

Sulfate Free Hair Care

You’ll extend your sulfate-free routine beyond just shampoo by incorporating matching conditioners and weekly deep-conditioning masks to maintain ideal hair health.

Creating a complete hair care system means protecting your strands from heat damage with lower styling temperatures and using UV-protective products when you’re outdoors for extended periods.

Using Sulfate-free Conditioners and Masks

using sulfate-free conditioners and masks
After switching to sulfate-free products, you’ll want conditioners and hair masks that complement your gentle routine.

Choose sulfate alternatives with nourishing ingredients like argan oil or keratin for ideal hair repair.

When selecting a sulfate free conditioner, consider the benefits of a sulfate free formula for your hair care needs.

Product Type Key Benefits Application Tips
Deep Conditioner Restores moisture, reduces breakage Apply mid-length to ends weekly
Protein Mask Strengthens damaged strands Use every 2-3 weeks for repair
Leave-in Treatment Daily protection, detangling Apply to damp hair before styling
Overnight Mask Intensive hydration Once monthly for deep nourishment
Color-Safe Formula Preserves vibrancy Essential for treated hair

Avoiding Heat Styling and Harsh Chemicals

avoiding heat styling and harsh chemicals
Heat styling above 185°C increases breakage by 30%, while daily blow-drying reduces moisture by 15%.

Your sulfatefree routine deserves heat protection beyond just gentle shampoo.

Air-drying preserves hair’s natural lipid layer, preventing the protein loss that curling irons cause.

Chemical damage from relaxers weakens hair by 40%, making natural alternatives essential for keratin treated hair and clean beauty goals.

Getting Regular Trims to Prevent Split Ends

getting regular trims to prevent split ends
Regular hair trims every six to eight weeks prevent split ends from traveling up your hair shaft, protecting your sulfate-free investment.

Keratin treated hair especially benefits from consistent trim frequency since damaged ends compromise overall hair health.

Clean beauty enthusiasts and nursing mothers find that maintaining proper hair care routines, including scheduled trims, supports healthy hair growth while using sulfatefree products effectively, which is crucial for healthy hair growth.

Protecting Hair From Sun Damage and Environmental Stressors

protecting hair from sun damage and environmental stressors
Through scorching summers and polluted city streets, your hair faces environmental stress that can cause serious damage and trigger skin reactions.

You’ll want Hair Protection that includes UV Defense ingredients like benzophenone-4, which reduces sun damage by 40%, plus antioxidant-rich formulas for thorough Hair Shielding against pollution and oxidative stress for ideal hair health and wellbeing treatment.

Frequently Asked Questions (FAQs)

Are sulfate-free shampoos better for hair?

Funny how you’re asking about sulfates when they’re everywhere in personal care products.

Yes, sulfate-free shampoos are gentler on your hair and scalp, reducing irritation and color fading while preserving natural oils that keep hair healthy, making them a better choice for those with sensitive scalp.

What are the signs I need sulfate free shampoo?

You’ll notice dry, frizzy hair that feels rough and tangles easily.

Your scalp might feel irritated or itchy after washing, and your color-treated hair fades quickly, signaling it’s time to switch.

What are the potential downsides of sulfate-free shampoo?

Sulfate-free shampoo can leave your hair feeling less clean since it doesn’t lather as vigorously. You’ll need more patience washing, and it mightn’t remove heavy styling products effectively.

What ingredients replace sulfates in these formulas?

Cleansing agents like coco-glucoside, decyl glucoside, and cocamidopropyl betaine step in as gentler alternatives.

You’ll find these plant-derived surfactants create lather without stripping your hair’s natural oils like traditional sulfates do, making them a preferable choice for those seeking gentler hair care options.

How often should you use sulfate-free products?

You can use sulfate-free products daily without worry since they’re gentler on your hair and scalp.

Unlike harsh sulfates, these formulas won’t strip natural oils, making them safe for everyday washing routines.

Do sulfate-free products work on oily hair?

Contrary to popular belief, sulfate-free shampoos actually clean oily hair effectively.

They use gentler cleansing agents that remove excess oil without stripping your scalp, preventing the rebound oil production that harsh sulfates trigger.

Conclusion

Sarah switched to sulfate free shampoo and conditioner after years of color damage, discovering her highlights stayed vibrant for months instead of weeks.

You’ll find these gentle formulas protect your hair’s natural oils while delivering impressive results.

Choose sets that match your specific needs—whether you’re battling frizz, preserving color, or soothing sensitive scalps.

The higher upfront cost pays off through healthier strands and longer-lasting treatments, and your hair deserves this gentler approach to cleansing, which leads to vibrant results and longer-lasting color preservation.

Avatar for Mutasim Sweileh

Mutasim Sweileh

Mutasim is a published author and software engineer and beard care expert from the US. To date, he has helped thousands of men make their beards look better and get fatter. His work has been mentioned in countless notable publications on men's care and style and has been cited in Seeker, Wikihow, GQ, TED, and Buzzfeed.