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10 Best Heat Protectants for Gray Hair (2025 Full Reviews & Guide)

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best heat protectants for gray hair

Your gray hair didn’t just change color—it fundamentally transformed at the molecular level. Without melanin to absorb thermal energy, each strand now transfers heat directly to its protein core, accelerating cuticle erosion and lipid depletion. Decreased sebum production further exacerbates the issue, leaving hair drier, more porous, and highly vulnerable to the 300°F+ temperatures of most styling tools.

The best heat protectants for gray hair go beyond creating a barrier. They replenish lost moisture, reinforce weakened protein structures, and prevent oxidative yellowing that turns silver into brass. Understanding which formulas address these specific vulnerabilities is key to separating effective protection from expensive disappointment.

Key Takeaways

  • Gray hair loses melanin and natural oils, making it structurally fragile and vulnerable to heat damage above 203°F, which triggers protein breakdown and yellowing that standard protectants can’t fully prevent at high temperatures.
  • Effective heat protectants for gray hair must contain humectants like glycerin for moisture retention, amino acids to rebuild weakened keratin bonds, and heat-tolerant oils like argan or grapeseed that create protective barriers without weighing down strands.
  • Apply protectants to nearly-dry hair sectioned into manageable pieces, focusing on mid-lengths and ends, then keep styling tools between 300–365°F to balance effectiveness with safety—never style wet gray hair or exceed 365°F.
  • Limit heat styling to every 10–14 days, deep condition weekly, use purple shampoo 1–2 times weekly to prevent yellowing, and clarify monthly to remove product buildup while trimming every 8 weeks to maintain strand integrity.

Why Gray Hair Needs Heat Protectant

Gray hair doesn’t play by the same rules as pigmented hair. Without melanin to protect the strands, and with less natural oil coating each shaft, your gray locks face a higher risk of heat damage every time you reach for a flat iron or curling wand.

Here’s why a quality heat protectant isn’t optional—it’s essential.

Increased Fragility and Dryness

The truth is, gray hair doesn’t just look different—it acts different. Age-related changes strip away natural protection, leaving strands vulnerable to heat damage. Without pigment’s shield, environmental exposure and oxidative stress compound the problem, making heat protectants essential for your styling routine. A key indicator of this damage is protein carbonylation levels, which increase with oxidative stress.

  • Cuticle erosion exposes the cortex, dramatically increasing split ends and breakage during styling
  • Lipid depletion weakens your hair’s moisture barrier, accelerating dryness and surface roughness
  • Oxidative stress damages protein structures, reducing tensile strength and causing frequent breakage

Susceptibility to Heat-Induced Yellowing

Gray hair yellows fast when heat meets fragile strands. Without melanin’s protection, oxidation mechanisms kick in above 203°F, turning white fibers yellow through protein breakdown. Flat irons above 365°F cause severe discoloration, while residue burning compounds the problem.

Gray hair yellows above 203°F because oxidation breaks down unprotected proteins, and flat irons beyond 365°F cause severe discoloration

Even quality heat protectants hit protection limits beyond 365°F—they reduce damage but can’t eliminate yellowing at high temperatures. Heat protectants help prevent yellowing, but may not defend against UV damage. That’s why temperature control matters more than the product alone.

Reduced Oil Production and Moisture Loss

Beyond yellowing, sebum reduction hits gray hair hard. Your follicles cut oil output by 40% after 50, leaving strands starved for natural moisture.

That lipid deficiency increases porosity by 25-35%, while cuticle damage lets moisture evaporate twice as fast under heat styling.

Heat protectants lock in hydration when your scalp can’t, countering the moisture depletion that makes gray hair so vulnerable.

Key Ingredients in Heat Protectants for Gray Hair

key ingredients in heat protectants for gray hair

Not all heat protectants are created equal—especially when you’re working with gray hair. The right ingredients can lock in moisture, shield your strands from high heat, and keep that silver shine intact.

Here’s what to look for on the label.

Humectants and Moisturizing Agents

Your gray hair craves moisture like a sponge in the desert—humectants deliver exactly that. These ingredients pull water from the air straight into your hair shaft, fighting dryness while you style.

Look for heat protectants featuring:

  • Glycerin – locks in moisture and keeps strands supple under heat
  • Panthenol (vitamin B5) – boosts water content and improves flexibility
  • Sodium PCA – binds atmospheric moisture to reduce brittleness
  • Humectant formulations – usually appear in the top three ingredients for maximum benefit

Amino Acids and Protein Rebuilders

Because gray hair is roughly 95% keratin, heat damage breaks down that protein structure—and that’s where amino acids step in. Heat protectants with hydrolyzed keratin, silk proteins, and amino acid complexes rebuild weakened bonds, restoring strength strand by strand.

They fill in gaps left by heat and chemical damage, improving your hair’s resistance to breakage. Look for formulas combining these protein rebuilders with antioxidants for maximum strengthening power.

Natural Oils and Botanical Extracts

Oils like argan and grapeseed work like nature’s answer to silicone-free heat protectants. They form hydrophobic layers that lock in moisture while tolerating flat-iron temps—both boast oil smoke points around 420°F.

These ingredients in heat protectants deliver botanical benefits: UV filtering oils plus antioxidant activity that protect gray hair from yellowing and oxidation. Key options include:

  • Argan oil for vitamin E and fatty acids
  • Grapeseed oil for high-heat tolerance
  • Shea butter for emollience and thermal barriers
  • Coconut oil for cuticle smoothing
  • Avocado oil for UV protection

Avoiding Sulfates and Drying Alcohols

When you’re scanning labels, steer clear of drying alcohols like isopropyl—they strip scalp sebum and accelerate cuticle weakening through lipid removal. Sulfates also pose problems by leaving gray hair brittle and porous.

Heat protectants marketed as silicone-free often skip these harsh ingredients, reducing additive buildup and irritation risk.

Your goal? Gentle formulas that protect without compromising your hair’s natural defenses.

Types of Heat Protectants for Gray Hair

types of heat protectants for gray hair

Not all heat protectants work the same way on gray hair. The formula you choose—spray, serum, or cream—affects how much coverage you get and whether your hair feels weighed down.

Understanding the differences between silicone-based and silicone-free options helps you pick a protectant that keeps your gray looking healthy without the greasy feel.

Sprays Vs. Serums Vs. Creams

When you’re shopping for heat protectant products, format makes a real difference in how well you protect your gray hair. Sprays deliver droplet sizes of 20–120 micrometers—fine enough for even coverage on damp strands, and they dominate over 40% of market trends because application differences matter. Meanwhile, serums boost shine with 0.3–0.6 g per pump, and creams lock moisture into coarse textures, cutting frizz by 30–40% while still offering thermal performance up to 260°C.

The following are key considerations for choosing a heat protectant product:

  1. Sprays coat hair uniformly from 15–20 cm away, ideal for blowouts and flat ironing.
  2. Serums smooth gray strands and improve gloss without greasy weight.
  3. Creams target mid-lengths and ends, delivering intense hydration for curly or dry hair.
  4. Texture considerations guide your choice—lightweight for fine hair, richer for coarse.
  5. Moisture balance determines whether you need a quick mist or a nourishing layer.

Silicone-Based Vs. Silicone-Free Formulas

You’ll find that silicone-based heat protectants shield your fibers up to 400°C and cut breakage by 50%, but they can leave buildup that dulls white strands—especially if your cleansing routines skip clarifying shampoos every few weeks.

Silicone-free formulas sidestep that weight and work beautifully for fine hair, though their thermal performance trails slightly, making decision factors like your styling temperature and wash habits essential.

Choosing Lightweight, Non-Greasy Options

Your gray hair deserves a formula that disappears on contactspray-based protectants absorb within 30 seconds and never weigh down fine strands. Oil-free benefits include zero residue buildup and 80% moisture retention after heat exposure, unlike heavier serums that dull silver tones.

  • Look for label transparency: “weightless” claims backed by ingredient lists free of waxes
  • Fast absorption keeps scalp health intact without follicular congestion
  • Silicone-free, humectant-rich sprays protect beautifully without tackiness

Top 10 Heat Protectants for Gray Hair

Now that you understand what makes a great heat protectant for gray hair, let’s look at the products that actually deliver.

These ten options combine proven ingredients with real-world performance to shield your hair from heat damage.

Each one brings something different to the table, so you can find the right match for your styling routine and hair needs.

1. HSI Professional Argan Oil Heat Protector

HSI PROFESSIONAL Argan Oil Heat B00LMIVLXYView On Amazon

When you’re flat-ironing or blow-drying silver strands, HSI Professional Argan Oil Heat Protector shields your hair up to 450°F while delivering serious hydration. Argan oil combined with vitamins A, B, C, and D moisturizes dry, brittle gray hair and creates a protective barrier against heat damage.

You’ll notice reduced frizz, smoother texture, and improved shine—without the greasy residue. The sulfate-free, paraben-free formula won’t weigh down fine hair or cause yellowing. Users consistently praise its lightweight feel and detangling benefits, making it ideal for frequent heat styling on gray hair.

Best For: Anyone with gray or silver hair who frequently uses heat styling tools and wants to protect their strands from damage while adding moisture and shine.

Pros
  • Protects hair up to 450°F while moisturizing dry, brittle gray hair with argan oil and vitamins
  • Reduces frizz and adds shine without leaving greasy residue or weighing down fine hair
  • Sulfate-free and paraben-free formula won’t cause yellowing or buildup on gray strands
Cons
  • Strong argan oil scent may not appeal to everyone
  • Can weigh down very dry hair and look greasy if you use too much
  • Some users notice initial stickiness when first applied, though it fades as it dries

2. Moroccanoil Treatment Argan Oil Hair Shine

moroccanoil treatmentView On Amazon

Moroccanoil Treatment Argan Oil Hair Shine takes heat protection one step further by boosting shine up to 118% while safeguarding your strands. The argan oil formula penetrates gray hair’s porous structure, locking in moisture and smoothing frizz without weighing you down.

You’ll get thermal defense plus a glass-like finish that makes dullness disappear. Though it’s priced at $50, consumers report the bottle lasts months—a little goes a long way. Just avoid over-application on fine hair to prevent greasiness.

Best For: Anyone with gray, blonde, or color-treated hair who wants to add serious shine and tame frizz while protecting against heat damage—just go light-handed if your hair is fine or thin.

Pros
  • Boosts shine by up to 118% and creates a glass-like finish that lasts between washes
  • Argan oil formula delivers thermal protection, moisture, and antioxidants without sulfates or harsh alcohols
  • A little product goes a long way, so the 3.4 oz bottle lasts months despite the $50 price tag
Cons
  • Expensive at $50, and some people find the bottle size small for the cost
  • Can make fine or thin hair look greasy if you use too much
  • Strong signature scent isn’t for everyone

3. Aveda Brilliant Damage Control Spray

Aveda Brilliant Damage Control | B005IQ30P8View On Amazon

If you’re drawn to clean beauty, Aveda Excellent Damage Control Spray delivers heat protection with a vegan formula that’s free from parabens and sulfates. Its 96% naturally derived blend—featuring chamomile, calendula, and aloe—shields gray hair from UV damage while detangling strands before you reach for hot tools.

Spray liberally onto towel-dried hair, comb through, then blow-dry. At $34 for 8.5 oz, it won’t weigh down fine or thinning gray hair, and Aveda’s B Corp certification backs its ethical attributes with cruelty-free practices.

Best For: People who want clean, vegan heat protection for gray or color-treated hair without weighing down fine strands.

Pros
  • 96% naturally derived formula with botanical ingredients like chamomile, calendula, and aloe that protect against both heat and UV damage
  • Lightweight spray won’t leave buildup or greasiness on fine or thinning gray hair, even with daily use
  • Certified vegan, cruelty-free, and B Corp approved—great if ethical sourcing matters to you
Cons
  • At $34 for 8.5 oz, it’s pricier than many drugstore heat protectants
  • Some users report the spray nozzle clogs easily, which can be frustrating mid-routine
  • A few customers mention it can leave a greasy residue depending on hair type and how much you apply

4. Ghd Bodyguard Heat Protectant Spray

Ghd Bodyguard Heat Protectant Spray stands out if you want invisible protection up to 230°C without residue. The lightweight formula—built on hydrolyzed wheat protein and panthenol—coats each strand to lock in moisture and shield gray hair from structural damage.

Spray eight pumps on damp or dry lengths before heat styling; it dries quickly and won’t leave your hair crunchy.

At around $30 for 120 ml, it earns a 4.4‑star rating, though some users flag scent sensitivity and mixed opinions on hair softness versus value.

Best For: Anyone who heat-styles daily and wants lightweight, invisible protection that works up to 230°C without leaving their hair sticky or weighed down.

Pros
  • Shields hair from heat damage up to 230°C with a protective polymer coating that prevents cuticle lifting and moisture loss
  • Dries fast and leaves zero greasy or crunchy residue, so your hair stays soft and movable after styling
  • Packed with hydrolyzed wheat protein and panthenol to strengthen strands and keep them conditioned through repeated heat exposure
Cons
  • The scent can be too strong or off-putting for some users, and there’s no fragrance-free option
  • Pricey at around $30 for 4 oz compared to drugstore heat protectants that do a similar job
  • A few reviewers mention it can feel tacky or doesn’t improve softness as much as they expected for the price

5. Wavytalk Wide Titanium Hair Straightener

Wavytalk Hair Straightener, 1.7 Inch B09LLSJF6CView On Amazon

You don’t often see a straightener listed among heat protectants, but Wavytalk’s Wide Titanium Hair Straightener earns its spot with 1.75‑inch pure titanium plates that deliver uniform thermal exposure—critical when gray hair yellows above 320°F.

Nine temperature settings (290–450°F) let you dial down to safer zones, and 10 steam vents enable wet-to-straight styling, cutting total heat time.

Auto shut‑off, dual voltage, and a 360° swivel cord add practical safety. At under $40, it’s a workhorse for thick, curly silver strands.

Best For: People with thick, curly, or coarse gray hair who want a budget-friendly straightener that handles large sections quickly without excessive heat damage.

Pros
  • Wide 1.75-inch titanium plates cover more hair per pass, cutting down styling time on thick or long hair
  • Nine temperature settings let you stay in safer ranges below 320°F to avoid yellowing gray strands
  • Steam vents allow wet-to-straight styling, reducing total heat exposure by skipping the blow-dryer
Cons
  • Some users report it struggles with hair ends or doesn’t grab them properly
  • Quality control seems inconsistent—a few reviewers received defective units
  • You’ll need a separate heat protectant spray since titanium plates can still cause damage without one

6. HSI Professional Ceramic Tourmaline Hair Straightener

hsi professional gliderView On Amazon

The HSI Professional Ceramic Tourmaline Hair Straightener features eight HeatBalance micro-sensors that prevent scorching, offering adjustable temperature control from 140°F to 450°F. Tourmaline-infused ceramic plates emit negative ions, taming frizz and enhancing shine—ideal for dry gray hair.

Reviewers reported 77% buyer satisfaction, with many noting fewer passes needed, reducing cumulative heat exposure. The 1-inch wide plates are perfect for detail work on shorter gray sections, avoiding the yellowing risk common in cheaper irons.

Best For: People with coarse, curly, or thick gray hair who want an adjustable iron that reduces frizz and adds shine without multiple passes.

Pros
  • Eight HeatBalance micro-sensors regulate temperature to prevent hot spots and scorching, protecting fragile gray strands.
  • Tourmaline ceramic plates generate negative ions that smooth the cuticle and boost shine, countering the dullness common in gray hair.
  • Wide temperature range (140°F–450°F) lets you use lower heat on fine or thinning sections and higher heat on resistant coarse areas.
Cons
  • No automatic shut-off feature in some versions, so you need to remember to unplug it after each use.
  • The included argan oil treatment may be too heavy for very fine or oily hair types.
  • Limited to a 1-year warranty, which is shorter than some premium flat irons on the market.

7. Revlon One Step Volumizer Hair Dryer

REVLON One-Step Volumizer Hair Dryer B097CNMZF5View On Amazon

At 1,100 watts, the Revlon One Step Volumizer Hair Dryer cuts drying time by about 50% for gray hair—roughly 10 minutes versus 20 with separate tools. Three heat settings let you control temperature, while the ceramic-coated oval brush and ionic generator deliver up to 30% frizz reduction and 75% more shine.

Bristle design grabs fine strands well, though some users with fragile gray hair reported noticeable breakage at high heat. Pair it with heat protectants and stick to low settings to minimize damage risk from repeated heat styling.

Best For: People with fine or aging gray hair who want faster blowouts with volume and shine but are willing to use lower heat settings and protectants to avoid breakage.

Pros
  • Cuts drying time in half (around 10 minutes for shoulder-length hair) while adding serious volume at the roots
  • Delivers smoother results with up to 30% less frizz and 75% more shine thanks to ionic technology and ceramic coating
  • Three heat settings give you control, and the affordable price beats pricier hot-air brushes without sacrificing speed
Cons
  • High heat setting can cause noticeable breakage on fragile gray hair, so you’ll need heat protectant and lower settings
  • Bristles can tug on fine strands and may mat down over time with regular use
  • Gets very hot during styling and some users find it bulky and heavy to maneuver

8. John Frieda Luminous Shine Hair Gloss

John Frieda Luminous Glaze Clear B0012UEJ1SView On Amazon

John Frieda Luminous Shine Hair Gloss delivers 91% improvement in visible shine after three applications, according to clinical trials. This ammonia-free, peroxide-free formula fills damaged cuticle areas using pore-mending technology, reducing frizz by 43% and preventing yellowing through Ext. Violet 2 pigment.

Apply to wet hair for 3 minutes weekly or daily; 75% of users saw immediate results lasting 3–5 days. With a 4.2-star average across 3,800 reviews and 69% recommending it for gray hair, this heat protectant enhances shine while maintaining ingredient safety and structural integrity.

Best For: People with gray, silver, or natural hair looking for an easy at-home treatment to boost shine, reduce yellowing, and smooth frizz without harsh chemicals.

Pros
  • Clinical results show 91% shine improvement after just three uses, with effects lasting up to a week between washes
  • Ammonia-free and peroxide-free formula is safe for all hair colors and won’t damage or alter your natural shade
  • Simple 3-minute application works on wet hair, and 82% of users found it easy enough to do at home without help
Cons
  • Doesn’t work well for everyone—22% of complaints come from people with very dry or heavily color-treated hair
  • Some users (17%) saw no added shine or found their hair felt limp after using it
  • Mixed reviews on value for money, and it may not be available in all areas

9. Color Wow Extra Mystical Shine Spray

COLOR WOW Extra Mystical Shine B07WRK3B1JView On Amazon

Color Wow Extra Mystical Shine Spray converts UV light into radiance using mullein flower extract—think of it as a solar panel for your gray hair.

This silicone-based formula protects up to 380°F, while cyclopentasiloxane and phenyl trimethicone create a lightweight barrier against heat styling damage. You’ll get mirror-like shine without greasiness, though the coconut-vanilla scent divides users.

Fine hair types should spray from six inches away to avoid weighing strands down. At $29 for 5 oz, shine durability varies, with some reporting quick fade-out after a few hours.

Best For: People with thick, color-treated, or textured hair looking for intense shine and heat protection up to 380°F who don’t mind a coconut-vanilla scent.

Pros
  • Unique flower-powered formula converts UV light into brilliant radiance for mirror-like shine
  • Protects hair during heat styling up to 380°F while controlling frizz and flyaways
  • Lightweight, non-greasy mist works well on most hair types without weighing them down
Cons
  • Shine may fade quickly after a few hours, making the $29 price tag questionable for some users
  • Coconut-vanilla scent is polarizing—some love it, others find it overwhelming
  • Can weigh down fine hair and look greasy if not applied correctly from six inches away

10. GHD Classic Styler Hair Straightener Iron

ghd Gold Styler ― 1 B07BHV4T32View On Amazon

The GHD Classic Styler locks you into a fixed temperature of 365°F, eliminating guesswork and the risk of accidentally scorching your gray hair. Its ceramic plates distribute heat evenly, reducing hot spots that can cause yellowing or brittleness on fragile strands.

You’ll see frizz vanish in one or two passes, significantly cutting down cumulative heat exposure. Pair it with quality heat protectants to shield against the moderate heat level, which sits above the structural damage threshold but below severe denaturation.

User satisfaction ratings consistently top 4 stars, proving this iron balances styling power with hair health for heat styling tools.

Best For: People with gray, thick, or frizzy hair who want consistent results without fiddling with temperature dials and are willing to invest in a premium tool.

Pros
  • Fixed 365°F temperature prevents accidental overheating and takes the guesswork out of styling gray or fragile hair.
  • Ceramic plates heat evenly in 30 seconds and smooth frizz in one or two passes, cutting down your styling time and heat exposure.
  • High user satisfaction with sleek, shiny results that last, plus safety features like auto-shutoff and universal voltage for travel.
Cons
  • Pricey at $195, which may feel steep if you’re on a budget or unsure how often you’ll use it.
  • No adjustable heat settings, so if your hair is very fine or severely damaged, you’re stuck with one moderately high temperature.
  • Some buyers report durability issues, with the iron breaking sooner than expected given the premium price tag.

How to Use Heat Protectants on Gray Hair

Having the right heat protectant is only half the battle—you also need to apply it correctly to get real protection. Gray hair’s fragile structure means improper application can leave sections vulnerable to heat damage, yellowing, and breakage.

Here’s how to use these products effectively so your silver strands stay healthy and vibrant through every styling session.

Application Tips for Even Coverage

application tips for even coverage

To get truly even coverage with heat protectants, you’ll want to section your hair into manageable pieces—think four to six divisions depending on density.

Apply the right product amount for your length: shorter hair needs about five spritzes, while longer locks may require ten. Focus on mid-lengths and ends, those high-risk areas where gray hair shows damage first, then comb through thoroughly.

Best Practices Before Heat Styling

best practices before heat styling

Before you pick up that flat iron, wash and condition your hair thoroughly—this removes buildup and restores moisture gray hair desperately needs. Let it air-dry until it’s about 90% dry, or use low heat between 203°F and 365°F.

Never style wet gray hair; temperatures above 320°F on damp strands cause irreversible damage. Apply your protectant to nearly-dry hair, then set your tool to the lowest effective temperature for your texture.

Maintaining Shine and Preventing Frizz

maintaining shine and preventing frizz

Once your heat protectants create that barrier, you’re locking in moisture while blocking humidity—the twin enemies of gray hair shine. Silicone benefits really show here: they smooth lifted cuticles and boost light reflection, giving you that glossy finish.

Keep heat thresholds below 365°F and use oils like argan for extra protection. Your cuticle integrity stays intact, frizz stays down, and shine stays up.

Frequency and Aftercare Recommendations

frequency and aftercare recommendations

Even with protectants, limit your styling frequency to every 10–14 days—gray hair can’t take daily heat.

Deep condition weekly (twice if you’re high porosity), use purple shampoo 1–2 times a week to neutralize yellowing, and clarify before your next session to prevent buildup.

Trim every 8 weeks to snip heat-damaged ends. That’s how you maintain gray hair health without backsliding.

Frequently Asked Questions (FAQs)

Can heat protectants reverse existing heat damage?

No—hair damage isn’t reversible. Once heat fractures your cuticle, that structure is gone. Heat protectants prevent new damage and treatments improve manageability, but they can’t rebuild what’s already broken.

Do heat protectants work on completely white hair?

Yes, heat protectants work on completely white hair by forming a barrier that reduces protein denaturation and yellowing. They’re particularly effective below 365°F, protecting fragile, non-pigmented strands from heat styling gray hair damage.

What temperature setting is safest for gray hair?

Like blacksmiths once knew steel’s sweet spot, you need to find yours. Aim for 300–365°F when heat styling gray hair—hot enough to work, cool enough to prevent yellowing and protein damage that shows fast on porous strands.

How often should I clarify after using protectants?

Most stylists recommend clarifying once or twice monthly for gray hair using heat protectants.

If you use silicone-heavy products daily or notice dullness, product buildup, or decreased shine, clarify weekly to remove residue without over-drying strands.

Can I mix different heat protectant products together?

Think of product layering as stacking shields—more isn’t always better. While combining hair products with heat protection is generally safe when done thoughtfully, best practices matter: incompatible ingredients can compromise hair health.

Conclusion

Like armor deflecting a blow, the best heat protectants for gray hair stand between your strands and irreversible damage. Your silver isn’t just beautiful—it’s structurally vulnerable, demanding formulas that moisturize, reinforce protein bonds, and prevent yellowing.

You’ve seen what works: argan oil for hydration, amino acids for strength, silicone for barrier protection. Now apply them correctly, style with intention, and your gray will stay radiant instead of brittle. Protection isn’t optional—it’s preservation.

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Mutasim Sweileh

Mutasim is a published author and software engineer and beard care expert from the US. To date, he has helped thousands of men make their beards look better and get fatter. His work has been mentioned in countless notable publications on men's care and style and has been cited in Seeker, Wikihow, GQ, TED, and Buzzfeed.