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You’re on the hunt for the best purple shampoos for coloured hair, and you’re in luck – there are many great options.
When choosing a purple shampoo, consider your hair’s specific needs, such as neutralizing brassy tones or maintaining vibrancy.
Look for a formula with nourishing ingredients, like moisturizers or proteins, and a sulfate-free option if you have damaged hair.
Some top-rated purple shampoos include Goodbye Yellow and Blonde Life, but the right one for you will depend on your unique hair type and colour goals, so let’s explore your options further.
Table Of Contents
- Key Takeaways
- Top 10 Best Purple Shampoos for Coloured Hair
- What Does Purple Shampoo Do?
- How to Use Purple Shampoo
- How Do You Choose The Right Purple Shampoo Formula for Your Hair?
- How We Researched
- Frequently Asked Questions (FAQs)
- Can you wash colored hair with purple shampoo?
- What is the downside of purple shampoo?
- How often should you use purple shampoo on colored hair?
- What are some tips for maintaining the effects of purple shampoo?
- Is a purple shampoo suitable for all hair types?
- Are there any purple shampoos that are suitable for daily use?
- Are there any natural alternatives to purple shampoo?
- Can purple shampoo fix over-processed hair?
- Does purple shampoo work on curly hair?
- How long does purple shampoo last?
- Conclusion
Key Takeaways
- You’ll want to choose a purple shampoo that suits your hair type and needs, considering factors like the purple tone, nourishing ingredients, and whether it’s sulfate-free to find the best fit for your coloured hair.
- When using a purple shampoo, you should use it sparingly, about 1-2 times a week, to maintain color and prevent brassiness without over-toning, and follow up with a nourishing conditioner to keep your hair healthy and vibrant.
- You can use purple shampoo on most hair types, but it’s best suited for blonde, gray, or highlighted hair to neutralize brassy tones and achieve cooler colors, and there are even some mild, daily-use options available.
- To get the best results from a purple shampoo, you’ll want to consider your hair’s porosity and desired tone, and look for a formula that neutralizes brassy tones and provides nourishing ingredients to keep your hair healthy and looking its best.
Top 10 Best Purple Shampoos for Coloured Hair
You’ll find these ten purple shampoos represent the most effective, expert-tested formulas available in 2025, each designed to neutralize unwanted yellow and brassy tones in colored hair.
Neutralize brassy tones with these top purple shampoos
These carefully selected products range from budget-friendly drugstore options to premium salon-quality formulas, ensuring there’s a suitable choice for every hair type, color depth, and maintenance routine.
They offer a solution for every hair type, with a range of options to cater to different needs.
Goodbye Yellow
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With stubborn yellow undertones plaguing your lightened locks, Schwarzkopf Professional’s Goodbye Yellow delivers swift neutralization that lasts.
This German-made gel formula packs violet pigments with bonding technology, creating a pH-balanced 4.5 solution that clings to hair strands for maximum brass removal.
You’ll appreciate its sulfate-free composition and thick consistency—one bottle stretches over ten months with twice-weekly use.
While it requires follow-up conditioning and won’t work miracles on natural blonde hair, decolorized strands transform beautifully.
Don gloves during application, leave for 10-20 minutes, then rinse for salon-quality results at home.
Best For: People with lightened, bleached, or decolorized hair who need to neutralize stubborn yellow and brassy tones for a more natural-looking blonde or gray result.
- Higher price point compared to other purple shampoos on the market
- Can cause dryness and requires follow-up conditioning treatment after each use
- Not effective on natural blonde hair – only works on chemically lightened or decolorized hair
- Highly effective at neutralizing yellow undertones with violet pigments and bonding technology that adheres well to hair
- Long-lasting value with thick consistency – one bottle can last over 10 months with regular use
- Sulfate-free formula with pleasant scent that leaves hair soft and manageable after use
Blonde Life
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When brassy tones threaten to dull your blonde color, Joico’s Blonde Life Purple Shampoo delivers instant results that’ll make you feel like you just stepped out of the salon.
This powerhouse formula cools yellow undertones while gently cleansing your hair, creating that coveted cool blonde shade you’re after.
You’ll love how the rich lather works its magic, brightening your hair with every wash. The secret lies in its highly pigmented formula, which works so effectively that some users apply it to dry hair for 10-15 minutes before showering for maximum impact.
What sets this shampoo apart is its nourishing approach – it doesn’t just tone, it protects fragile blonde hair from damage. The pleasant scent featuring green melon, nectarine, and vanilla makes each wash feel luxurious.
While it’s not sulfate-free, the formula maintains your hair’s health and brilliant shine between salon visits.
Best For: Blonde, highlighted, or silver-haired individuals looking to eliminate brassy yellow tones while maintaining healthy, salon-quality hair between professional visits.
- Highly pigmented formula that effectively removes brassiness and yellow tones with just one use
- Nourishes and protects fragile blonde hair while cleansing, preventing damage and maintaining brilliant shine
- Pleasant scent with notes of green melon, nectarine, and vanilla that makes washing feel luxurious
- Not sulfate-free, which may be a concern for those seeking gentler cleansing options
- Can cause hair to become tangled or dry, requiring a good conditioner for optimal results
- Premium price point makes it more expensive than drugstore alternatives
KERASTASE Blond Absolu
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When yellow undertones threaten your blonde masterpiece, KERASTASE Blond Absolu steps in as your color-correcting hero.
This premium purple shampoo combines concentrated blue and violet pigments with hyaluronic acid, delivering salon-quality results that neutralize brassiness while deeply nourishing your hair.
You’ll notice how the creamy formula strengthens each strand, protecting against oxidation and breakage that often plague lightened hair.
Use it once weekly, alternating with Bain Lumière shampoo for the best results.
The luxurious texture requires just a small amount, making this investment piece last longer while transforming your blonde into luminous, cool-toned perfection.
Best For: People with lightened, bleached, or naturally gray hair who want to eliminate yellow and brassy undertones while nourishing and strengthening their hair.
- Instantly neutralizes brassiness in one wash with concentrated blue and violet pigments plus hyaluronic acid for deep nourishment
- Creamy formula requires only a small amount per use, making the product last longer and providing better value over time
- Protects hair from oxidation and breakage while delivering salon-quality results with a pleasant floral scent
- Higher price point compared to drugstore purple shampoos, making it a significant investment for some budgets
- Requires careful use as overuse can potentially cause dryness if not alternated properly with regular shampoo
- May be too strong for some hair types, requiring users to experiment with application time and frequency
Redken Color Extend Blondage
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When your blonde hair starts looking more golden retriever than platinum princess, Redken Color Extend Blondage swoops in to save the day.
This professional-grade purple shampoo packs pure violet pigments that neutralize unwanted brass while salicylic acid strengthens your strands from within.
The Triple Acid Protein Complex boosts elasticity, while wheat protein and amino acids add serious softness.
You’ll get salon-quality results that keep your color cool, bright, and gorgeous between appointments.
Best For: Blonde, bleached, or color-treated hair that’s dealing with brassy yellow or orange tones and needs strengthening while maintaining cool, vibrant color.
- Pure violet pigments effectively neutralize unwanted brass and yellow tones for cooler blonde results
- Triple Acid Protein Complex with salicylic acid strengthens and repairs damaged hair from the core
- Professional salon-quality formula that extends color life and adds softness between appointments
- Contains sulfates which some people prefer to avoid in their hair care routine
- Requires wearing gloves during use to prevent temporary staining on hands
- May need to be left on hair for 3-5 minutes for maximum toning results, making wash time longer
Oribe Bright Blonde
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You’ll fall in love with Oribe’s Bright Blonde Revitalizing Violet Shampoo from the moment you catch its signature Cote d’Azur scent.
This luxurious formula contains calibrated pure violet pigment that eliminates unwanted brass without staining your strands, making it safe for daily use.
The brightening complex with lemon, ginger root, and chamomile extracts optimizes your hair’s shade and luminosity while the Signature Complex protects against oxidative stress.
Though pricey at around $50, this 8.5-ounce bottle lasts months and delivers salon-quality results. Consumer panels report 91% saw brassiness disappear after just two uses.
Best For: Blonde, gray, or highlighted hair that needs regular brass-busting maintenance without the harshness of weekly-only purple shampoos.
- High price point at around $50 makes it a significant investment compared to drugstore alternatives
- May cause dryness if used without following up with a good conditioner
- Some users report packaging issues like leakage during shipping
- Safe for daily use thanks to calibrated violet pigment that won’t stain or over-tone your hair
- Delivers salon-quality results with 91% of users seeing brassiness eliminated after just two uses
- Long-lasting value with one 8.5-ounce bottle providing up to 6 months of use
Davines Alchemic Shampoo Silver
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Excellence meets artistry with Davines Alchemic Shampoo Silver, a premium Italian-crafted formula that transforms your hair care routine.
This sophisticated shampoo maintains clarity and tone in silver or cool blonde hair while protecting against sun-induced yellowing.
Its intense pigmentation works wonders, but you’ll want to dilute it with regular shampoo initially—think of it as a concentrated color booster that packs a punch.
The 8-ounce bottle delivers salon-quality results at home, enriching and extending your color between appointments.
While some users notice a temporary scent during application, it quickly fades to leave hair feeling revitalized and looking luminous.
Made in Italy’s renowned Davines laboratories, this gentle yet effective formula provides intense hydration to prevent split ends.
You’re investing in professional-grade color maintenance that keeps your silver tones vibrant and protected from environmental damage.
This premium Italian-crafted formula is designed to provide long-lasting results, making it a valuable addition to your hair care routine.
Best For: individuals with silver or cool blonde hair who want to maintain their color and protect it from environmental damage.
- Maintains clarity and tone of silver or cool blonde hair while protecting against sun-induced yellowing
- Provides intense hydration to prevent split ends and delivers salon-quality results at home
- Enriches and extends color between appointments, keeping silver tones vibrant and protected from environmental damage
- May have a temporary scent during application that some users find unpleasant
- Not suitable for severely faded hair or for covering gray hair
- Packaging issues have been reported, leading to product damage during delivery
Klorane Shampoo
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By considering Klorane shampoo, you’re taking a step in the direction of neutralizing brassiness and yellow tones in your hair.
This product boasts a pleasant scent and is lightweight, making it effective for color-treated hair.
Although pricey, its overall effectiveness has garnered loyal customers, making it a worthwhile investment for those seeking a reliable anti-yellowing solution.
Best For: individuals with blonde, platinum, silver, gray, or white hair looking to neutralize yellow and copper tones and achieve a bright, vibrant color.
- May dry hair if overused, especially for daily washers
- Results may last only 1-2 days for some users
- Some users prefer the old formula for stronger whitening and scent
- Neutralizes yellow and copper tones in blonde, platinum, silver, gray, or white hair
- Leaves hair nourished, bouncy, and soft with a subtle floral scent
- Concentrated formula makes it cost-effective despite being pricier than alternatives
Christophe Robin Mask
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You’re looking for a luxurious hair treatment, and the Christophe Robin Mask is an excellent choice.
Designed for colored blond, bleached blond, highlighted, and natural blonde hair, this mousse neutralizes brassy tones and removes yellow from white hair.
It deeply nourishes the strands, leaving your locks soft and silky. While some may experience an unfavorable scent, rinsing thoroughly helps alleviate this issue.
The Christophe Robin Mask is perfect for subtly reducing warm tones without making dramatic changes, making it an ideal option for those seeking a gentle, effective solution for their colored hair. It’s a great addition to your hair care routine.
Best For: individuals with colored blond, bleached blond, highlighted, and natural blonde hair looking for a luxurious hair treatment to neutralize brassy tones and nourish their strands.
- Deeply nourishes and conditions dry, brittle strands, leaving hair soft and silky
- Neutralizes brassy tones and removes yellow from white hair, perfect for subtly reducing warm tones
- Restores hair strength for a healthier, revitalised appearance, making it an ideal addition to a hair care routine
- Some users may experience an unfavorable scent, which can be alleviated by rinsing thoroughly
- May not be suitable for those on a budget, as it is a high-end hair care product
- Not ideal for dramatic color changes, but rather for gentle, subtle tone adjustments
Moroccanoil Blonde
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You’ll love Moroccanoil Blonde, a vegan product that fights brassiness and brightens highlights in blonde and gray/silver hair.
Its Fragrance Originale scent is clean and subtle. This formula helps reduce flyaways, making your locks feel softer.
It revives highlights by reducing brassy and yellow tones, leaving you with gorgeous-looking blonde hair. While it may not be as strong as some products, it’s a great option for those looking for a gentle, effective purple shampoo.
With its luxurious formula and ability to settle down flyaways, Moroccanoil Blonde is a great choice for achieving vibrant, healthy-looking hair. It’s a worthwhile investment for your hair care routine.
Best For: individuals with blonde, lightened brunette, or grey hair looking for a gentle and effective purple shampoo to reduce brassiness and brighten highlights.
- Effectively reduces brassy and yellow tones in blonde and gray/silver hair
- Gentle and luxurious formula that helps to soften and settle down flyaways
- Suitable for those looking for a vegan product that is free from damaging ingredients
- May not be as strong as some other purple shampoos on the market
- Packaging issues have been reported, including cracked tops and leakage
- Can be expensive, especially for those who want to try it out before committing to a full purchase
LOreal Paris EverPure
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By toning brassy hues, L’Oreal Paris EverPure Brass Toning Purple Shampoo helps you achieve salon-quality hair. This vegan-friendly, sulfate-free formula neutralizes yellow and orange tones in blonde, bleached, or silver hair.
Infused with hibiscus extract, it provides moisture without heaviness, leaving hair soft and shiny. You’ll find it effective in removing brassiness and reducing breakage, with a clean, non-overpowering scent.
For best results, use it 2-3 times a week, paired with a conditioner to avoid dryness, and enjoy your refreshed, vibrant locks.
Best For: people with blonde, bleached, highlighted, or silver hair who want to neutralize brassy yellow and orange tones and achieve salon-quality hair.
- Neutralizes brassy yellow and orange tones in blonde, bleached, or silver hair
- Provides moisture without heaviness, leaving hair soft and shiny
- Vegan-friendly, sulfate-free formula that is gentle on color-treated hair
- May cause slight dryness in some users despite hydration claims
- Can be messy due to the purple color intensity, requiring careful application
- Not a direct substitute for professional toning, but rather for maintenance between salon visits
What Does Purple Shampoo Do?
You use purple shampoo to neutralize brassy, yellow tones in your hair.
By applying color theory, purple shampoo’s violet pigments cancel out unwanted yellow hues. This process helps with hair restoration, enhancing shine and maintaining tone.
Purple shampoo is ideal for neutralizing brassiness, especially in blonde, gray, or white hair. It’s a simple way to keep your color vibrant and healthy-looking.
With regular use, you can say goodbye to unwanted yellow tones and hello to a brighter, more even shade. Purple shampoo for brassiness is a great solution, working as a toning shampoo to restore your hair’s natural beauty.
Some formulations include moisturizing ingredients like hyaluronic acid.
How to Use Purple Shampoo
You’ll want to use purple shampoo correctly to get the best results for your coloured hair.
To do this, start by mixing it with your regular shampoo and apply it quickly, especially to the ends, which tend to be more porous and grab colour faster.
What Can I Do if My Purple Shampoo Tints My Hair Purple?
So, you’ve gone a bit overboard with your purple shampoo for blonde hair, and now you’re rocking a lavender tint? Don’t panic; it happens!
Here’s how to tackle hair staining:
- Try dilution methods with regular shampoo.
- Reach for clarifying shampoo for hair tone removal.
- Consider a toner correction treatment.
- Explore professional help for severe cases.
- Implement preventative measures, like limiting purple shampoo.
Remember, it’s all about balance. If these fixes don’t work, a color remover or salon visit might be needed; you might even consider using sulfate-based shampoo for effective pigment removal. You’ll get your perfect blonde back!
Does My Purple Shampoo Need to Be Sulfate-free?
When choosing a purple shampoo, consider sulfate concerns to prevent color fading and promote hair health.
Choose a sulfate-free purple shampoo for gentle cleansing and color retention.
Opt for gentle cleansers, like sulfate-free formulas, to preserve your locks’ vibrancy. Ingredient benefits, such as hyaluronic acid, can help nourish color-treated hair.
For blonde or colored hair, a sulfate-free purple shampoo is ideal, as it gently cleanses without stripping moisture. This helps maintain hair health and reduces color fading, making it the best purple shampoo for color-treated hair.
Look for a sulfate-free purple shampoo for blonde hair to keep your color looking fresh and vibrant.
How Do You Choose The Right Purple Shampoo Formula for Your Hair?
You’re looking for a purple shampoo that suits your hair type and needs, and choosing the right formula is vital.
When selecting a purple shampoo, you’ll want to examine factors like the purple tone, nourishing ingredients, and whether it’s sulfate-free to find the best fit for your coloured hair.
Purple Tone
When selecting a purple shampoo, consider your hair’s Tone Intensity and Brassiness Control needs. You’ll want to find a shade that complements your locks.
Here are key factors:
- Hair type
- Desired color correction
- Shade maintenance
- Purple undertones
- Tone intensity.
Choose the best purple shampoo for your blonde or grey hair to achieve ideal Color Correction and Shade Maintenance, controlling brassiness with the right purple tone.
Many users find success with a specific purple shampoo tone.
Nourishing Ingredients
You’ll want nourishing ingredients like argan oil, shea butter, and botanical extracts in your purple shampoo to boost hair health.
These ingredients provide hydration, keratin support, and protection against environmental damage, keeping your hair vibrant and healthy-looking, while the purple pigment works to neutralize brassy tones.
The combination of these ingredients and the purple pigment helps to keep your hair healthy-looking.
Sulfate-Free Formula
When shopping for a purple shampoo, consider a sulfate-free formula for gentle cleansing and color retention.
This is especially important for color-treated hair, as sulfates can strip away moisture and cause scalp sensitivity.
Here are key benefits:
- Hydration benefits
- Reduced scalp sensitivity
- Environmental impact
- Color retention
- Gentle cleansing
Look for the best purple shampoo that’s sulfate-free, ideal for blonde shampoo and shampoo for color-treated hair, to keep your locks healthy and vibrant.
Using sulfate-free options can also help with extending treatment longevity for keratin-treated hair.
How We Researched
You’re closer to finding the perfect purple shampoo. Our research involved expert consultation, user reviews, and testing methods.
We considered brand reputation, data sources, and hair care research. For those seeking alternatives, consider DIY recipes for hold.
Here are our top 10 picks:
- Schwarzkopf
- Olaplex
- Joico
- Redken
- Oribe
- Davines
- Klorane
- Christophe Robin
- Moroccanoil
- L’Oreal Paris
Frequently Asked Questions (FAQs)
Can you wash colored hair with purple shampoo?
You can wash colored hair with purple shampoo to neutralize brassy tones and restore natural brightness, but use it sparingly to avoid over-toning.
What is the downside of purple shampoo?
Imagine vibrant locks turning ashy; you’ll face potential downsides like uneven tone, dryness, or purple stains if you overuse purple shampoo, so use it sparingly.
How often should you use purple shampoo on colored hair?
You should use purple shampoo 1-2 times a week, depending on your hair’s porosity and desired tone, to maintain color and prevent brassiness without over-toning.
What are some tips for maintaining the effects of purple shampoo?
You’ll maintain purple shampoo effects by using it sparingly, about 1-2 times a week, and following up with a nourishing conditioner to keep your hair healthy and vibrant.
Is a purple shampoo suitable for all hair types?
You can use purple shampoo on most hair types, but it’s best suited for blonde, gray, or highlighted hair to neutralize brassy tones and achieve cooler colors.
Are there any purple shampoos that are suitable for daily use?
You’ll find mild, daily-use purple shampoos like R+Co Sunset Blvd, perfect for subtle tone correction without overdoing it, for a healthy, vibrant look.
Are there any natural alternatives to purple shampoo?
You can try natural alternatives like lemon juice, chamomile tea, or vinegar rinses to neutralize brassy tones and add shine to your coloured hair without harsh chemicals.
Can purple shampoo fix over-processed hair?
Like a hair rescue mission, purple shampoo can help fix over-processed hair by neutralizing brassy tones, but it’s not a magic fix, you’ll need patience and the right application.
Does purple shampoo work on curly hair?
You can use purple shampoo on curly hair to neutralize brassiness and enhance color, but choose a sulfate-free formula to preserve moisture and definition in your curls.
How long does purple shampoo last?
You’ll typically see results from purple shampoo lasting a few weeks, depending on your hair type and how often you wash it, before needing reapplication.
Conclusion
You’ll find a million options for the best purple shampoos for coloured hair, but choosing the right one can be overwhelming.
Consider your hair’s needs, and look for a formula that neutralizes brassy tones.
With the best purple shampoos for coloured hair, achieve vibrant locks, and maintain your colour goals with top-rated products, perfect for your unique hair type and the best purple shampoos for coloured hair needs.
