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Can Olive Oil Penetrate Hair? Benefits and Usage (2024)

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can olive oil penetrate the hairLove your locks? Whether you’re looking to repair dry, brittle ends or increase natural shine, olive oil might just be the answer. But can it really penetrate hair? In this article, we explore the benefits of using olive oil for hair health and how to use it correctly to achieve maximum results.

Key Takeaways

  • Olive oil has high penetration abilities, making it effective in nourishing and repairing the hair.
  • The use of extra virgin olive oil is recommended for the best results in hair penetration.
  • Regular application of olive oil to damp hair can prevent breakage and restore hair vibrancy.
  • Combining olive oil with other oils, such as coconut oil, can enhance shine and control frizz.

Can Olive Oil Penetrate the Hair?

Olive oil is widely used for its moisturizing and nourishing properties in skin, hair, and beauty care. This article will discuss the role of several different oils—including Nutiva Organic Coconut Oil, Organic Babassu Oil, Organic Olive Oil Cold Pressed, Organic Castor Oil Kit, NOW Avocado Oil, Moisturizing Hydrating Organic Sweet Almond Oil, Organic African Shea Butter, US Organic Grape Seed Oil, Organic Wheat Germ Oil, Righteous Roots RX Growth, ORS Olive Oil Hydrating Shampoo, and Garnier Whole Blends Leave-in Conditioner—and their ability to penetrate the human hair shaft.

Nutiva Organic Coconut Oil

Nutiva Organic Coconut Oil 15View On Amazon
You can experience the moisturizing benefits of Nutiva Organic Coconut Oil, which is an unrefined, cold-pressed oil made from non-GMO, sustainably farmed coconuts. It’s packed with 63% medium-chain triglycerides and 50% lauric acid and free from any refining or deodorizing.

This versatile product is suitable for various diets such as vegetarian, vegan, raw paleo, and ketogenic due to its natural properties. It has many uses beyond cooking, including beauty care applications like skin hydration or hair treatments that require deep conditioning effects while protecting them against UV light damage thanks to its protective packaging in a BPA-free bottle with a leak-proof lid.

Consumers praise this high-quality organic product for being effective without leaving any greasy residue on the skin nor an unpleasant smell when used on hair. After styling, it leaves the hair feeling softer than before use and looking more shiny and healthy overall.

Customers also appreciate the fact that this item comes at competitive prices compared to store-bought products, even though they are USDA certified organic ones guaranteed by their commitment towards social and environmental responsibility.

The only thing buyers should take into account prior to purchasing would be making sure there’s still enough time left until the expiration date (approximately 2 years), otherwise, they could end up having spoiled goods instead of fresh ones capable of providing all the promised nourishment benefits offered by this amazing coconut oil blend.

  • Unrefined cold-pressed oil from non-GMO coconuts
  • Contains 63% medium-chain triglycerides & 50% lauric acid
  • Versatile for cooking, baking, beauty care, etc.
  • Suitable for various diets: vegetarian, vegan, raw paleo, ketogenic
  • Natural moisturizing deep conditioning properties
  • Packaged in safe, convenient BPA-free packaging
  • Expiry date approximately two years

Organic Babassu Oil

velona Babassu Oil USDA CertifiedView On Amazon
Velona Organic Babassu Oil is a great choice for those looking to moisturize their skin without feeling greasy. This light and non-greasy oil has an enjoyable scent that leaves skin feeling soft, nourished, and cared for.

The 8 oz bottle of Velona Organic Babassu Oil is suitable to use in both hot and cold temperatures. The oil contains Vitamin E, which helps protect the skin from environmental damage.

  • Pleasant smell
  • Effective moisturizer for skin
  • All-natural product
  • Difficult to remove from hands
  • Ineffective at fully moisturizing hair
  • Becomes liquid at low temperatures
  • Some users didn’t like the fragrance
  • Packaging prone to leakage

Organic Olive Oil Cold Pressed

Tropical Holistic Extra Virgin OrganicView On Amazon
Tropical Holistic’s Organic Olive Oil Cold Pressed is a premium product that can be used to nourish and hydrate the skin, hair, and nails. This extra virgin olive oil is made from premium olives with no agricultural chemicals or impurities.

It has a greenish-yellow hue that indicates its freshness, making it suitable for skincare, haircare, as well as an eye makeup remover.

Customers praise the product for its quality and effectiveness while being safe enough to use on newborns without causing rashes. The 100% pure natural cold-pressed oil also guarantees maximum benefit due to minimal processing involved in production.

Organic Olive Oil Cold Pressed contains antioxidants such as Vitamin A & E, which help protect against free radical damage caused by environmental pollutants like UV radiation or smog. It is also rich in essential fatty acids, which help keep the skin soft, and minerals needed for healthy cell growth.

Additionally, it contains vitamin E, an antioxidant powerhouse known to aid in healing wounds faster than conventional products because it prevents scarring during the wound repair process when applied topically on affected areas.

Its non-greasy texture makes application easier with no unpleasant taste nor earthy smell afterwards either!


  • Contains antioxidants such as Vitamin A & E
  • Rich in essential fatty acids
  • Non-greasy texture
  • Suitable for all skin types
  • Minimally processed


  • Color not suitable for white hair
  • Some customers may experience stickiness/residue

Organic Castor Oil Kit

Kate Blanc Cosmetics Castor OilView On Amazon
Kate Blanc Cosmetics’ Organic Castor Oil Kit is perfect for strengthening and thickening lashes and brows, while providing nourishment to the skin. It’s an all-natural product free from any artificial fragrances or preservatives.

The formula is lightweight and unscented, making it suitable for all hair types, including chemically straightened hair transitioning into curls.

The kit is formulated with virgin-pressed castor oil, which is known for its protective properties. It also contains SPF protection to defend against harmful UV rays. With consistent use, customers have reported improved hair quality, reduced breakage, and thicker and stronger eyelash growth.

However, it’s important to note that the oil may not necessarily make lashes longer.

One of the major pros of this product is its use of all-natural ingredients. It’s a lightweight formula that won’t weigh down your hair or leave it feeling greasy. Additionally, it’s suitable for all hair types, including chemically straightened hair transitioning into curls.

And of course, it’s cruelty-free and vegan-friendly, making it a great choice for conscious consumers.

However, some users may experience stickiness or residue after use. It’s also worth mentioning that if you experience scalp irritation, it may not be suitable to use the oil directly on your scalp.

In conclusion, Kate Blanc Cosmetics’ Organic Castor Oil Kit is a great option for those looking to strengthen and thicken their lashes and brows, while nourishing their skin. With its all-natural ingredients and lightweight formula, it’s a versatile product suitable for all hair types.

Just be aware of the potential for stickiness or residue, and avoid using it directly on your scalp if you experience irritation.

NOW Avocado Oil Moisturizing Hydrating

NOW Solutions, Avocado Oil, 100%View On Amazon
You’ll love the NOW Avocado Oil Moisturizing Hydrating, a 100% pure and nutrient-rich vegetable oil that quickly absorbs into the skin and gives it a natural glow.

Formulated with a heavy texture, this cold-pressed oil is cruelty-free and vegan, leaving hair soft and manageable without any greasy feeling. Plus, its clear bottle comes equipped with UV light protectant, which provides SPF protection to your skin from sun exposure.

The thick texture of avocado oil makes it an ideal choice for those looking to nourish their hair or scalp as well as moisturize their body while avoiding harsh chemicals found in other beauty products.

  • Cruelty-free & vegan-friendly
  • Quickly absorbed into the skin
  • Suitable for all skin types
  • Non-greasy finish
  • Clear bottle w/ UV light protectant
  • Comes from a family-owned US company
  • Stickiness & residue reported by some users
  • Thick texture not suited for everyone

Organic Sweet Almond Oil

Sweet Almond Oil - Organic,View On Amazon
Mother Nature Organics’ Superfoods for Organic Living Sweet Almond Oil is a perfect choice to hydrate and protect your skin, reducing fine lines, wrinkles, blackheads, and scars. It contains vitamins E & A for skin rejuvenation, which are easily absorbed into the skin without feeling greasy or leaving behind any residue.

The oil’s light texture makes it ideal for DIY beauty recipes as well as hair care routines.

And with its pleasant scent, this almond oil can be used in body massages too! Using this product regularly will result in softer and radiant-looking skin that feels nourished from within due to its rich antioxidants and essential fatty acids content.

Coming packaged in an amber glass bottle helps preserve the quality of this natural cold-pressed oil while also adding a touch of sophistication to your bathroom shelfie!

  • Rich Antioxidants & Essential Fatty Acids Content
  • Pleasant Scent
  • Unrefined Cold Pressed Extraction Eliminates Potential Irritants
  • Amber Glass Bottle Keeps Quality Fresh & Protected From Light/Air
  • Not Suitable For Extremely Oily Skin Types
  • Some Users May Experience Stickiness Or Residue

Organic African Shea Butter

Plant Therapy Organic African SheaView On Amazon
Experience the nourishing properties of Organic African Shea Butter to help restore your hair’s natural texture and shine. This high-quality, raw unrefined shea butter is USDA Certified Organic and imported directly from Africa.

It comes in a 16 oz jar with a disc tab lid and spoon, perfect for creating homemade lotions, creams, balms, or soap when combined with essential oils.

Solid at room temperature but melting at higher temperatures, this skin-loving product offers vitamins A & E as well as essential fatty acids that can provide intense hydration without feeling greasy – making it suitable for all skin types, including sensitive baby skin!

Customers have praised its moisturizing effects as well as its lack of a strong aroma or residue after use – some even combining it into their prenatal skincare routines!

Plant Therapy also certifies their product through GMP Quality Assured certification, which ensures safety when using the oil topically on hair or body.

  • Nourishes deeply while being gentle enough for sensitive skins, including babies’
  • Unscented so won’t clash with other scents used in beauty products
  • Can be blended easily into other products such as shampoos, conditioners, lotions, etc.
  • Not edible due to potential contamination during the manufacturing process
  • Not recommended by manufacturers if applied directly onto the scalp due to possible irritation caused by additives used in the processing phase

US Organic Grape Seed Oil

US Organic Grape Seed Oil,View On Amazon
Discover the nourishing power of US Organic Grape Seed Oil, which is rich in antioxidants and essential fatty acids. It has a high smoke point of 420°F, helping to keep your skin soft and radiant. This 100% pure, natural oil is cold-pressed from premium grapes sourced from Turkey, Argentina, Chile, France, or Italy.

It can be used as an emollient for moisturizing dry skin while also promoting skin elasticity and repair. For hair care, it helps repair damaged hair, leaving it soft and shiny without causing buildup or residue on the scalp.

With consistent use of grape seed oil in your skincare routine, customers have reported improved smoothness to their complexion. They have also experienced other benefits such as repairing rashes and acne scars, reducing wrinkles and fine lines, and providing SPF protection due to its antioxidant composition.

Many reviews praise how suitable this product has been for oily skin, thanks to its lack of greasiness after application.

Grape seed oil can even be consumed internally, benefiting those who take supplements due to being an excellent source of vitamins A, E, C, D, and minerals, assisting overall health and well-being.

  • Rich in antioxidants
  • High smoke point
  • Promotes skin elasticity
  • Repairs damaged hair
  • Suitable for all skin types
  • Non-comedogenic
  • Can cause sticky residue if overused

Organic Wheat Germ Oil

RAW Organic Wheat Germ OilView On Amazon
Unlock the nourishing power of Organic Wheat Germ Oil to give your hair, skin, and whole body an organic boost. This unrefined, cold-pressed oil is handmade in small batches by a woman-owned small business and certified by a NAHA Certified Professional Aromatherapist and Master Herbalist.

It is rich in vitamins, minerals, fatty acids, as well as plant proteins and fiber, making it an ideal choice for a holistic approach to health and beauty.

Its freshness can be discerned from its greenish-yellow hue, while its pleasant scent and lack of unpleasant taste or earthy smell make it suitable for consumption or topical application without worry about irritation on delicate skin types, such as newborns’.

The dark glass bottle helps maintain the quality of this nutrient-rich oil for maximum benefit with minimal fuss over storage, whether at home or abroad.

  • Rich in vitamins & minerals
  • Contains essential fatty acids
  • Made from premium olives with no agricultural chemicals/impurities
  • Pleasant scent that leaves skin feeling soft & nourished
  • Not suitable for cooking due to low smoke point
  • Dark glass bottle may be inconvenient when traveling

Righteous Roots RX Growth

Righteous Roots Rx 4fl ozView On Amazon
Try Righteous Roots RX Growth, an oil-based hair growth product formulated with natural oils like coconut oil, rosemary oil, and peppermint oil to help promote healthy hair growth and reduce breakage. It is enriched with vitamins, minerals, fatty acids, and other active ingredients that nourish the scalp while helping to strengthen strands from root to tip.

This cruelty-free, vegan formula also provides SPF protection for added defense against environmental factors that can damage your tresses. It’s suitable for all types of hair, including relaxed, natural, or color-treated locks, as well as those transitioning from chemically straightened styles back to their original curl pattern.

With regular use, you’ll find it helps detangle snarls easily while smoothing split ends so every strand looks full and luscious without feeling heavy or greasy on the scalp.

  • Contains a blend of natural oils including coconut oil, rosemary oil, & peppermint oil
  • Promotes healthy hair growth & reduces breakage
  • Softens gel casts & smooths split ends
  • Offers SPF Protection
  • Suitable for all hair types & transition hairstyles
  • Cruelty-free and vegan-friendly
  • Some say it does not significantly increase growth or thicken hair
  • A little product goes a long way, so use sparingly
  • May not be suitable for those with fine hair as it can be weighed down easily

ORS Olive Oil Hydrating Shampoo

ORS Shampoo Olive Oil Sulfate-FreeView On Amazon
Experience the nourishing power of ORS Olive Oil Hydrating Shampoo for clean, moisturized hair! This gentle shampoo is suitable for all types of hair and can be used to help with detangling and reduce breakage.

Formulated without parabens or silicones, this vegan product contains natural oils such as coconut oil, rosemary oil, and peppermint oil that work together to promote healthy growth.

It’s also great for those suffering from conditions like Lupus who are looking for a light solution that won’t weigh down their locks.

  • Suitable for all types of hair
  • Contains natural oils which promote healthy growth
  • Pleasant scent & rich lather
  • Lightweight & doesn’t leave a greasy residue
  • Some users experienced stickiness/residue issues
  • Can dry out some finer hairs

Garnier Whole Blends Leave-in Conditioner

Garnier Hair Care Whole BlendsView On Amazon
Discover the power of Garnier Whole Blends Leave-in Conditioner, formulated with natural ingredients to intensely nourish and soften dry hair from root to tip. This silicone-free and paraben-free formula is enriched with a natural blend of virgin pressed olive oil and olive leaf extracts for added moisture.

It helps give volume at the roots, making it ideal for fine, thin, or naturally curly hair types.

The light caring fragrance leaves your hair smelling fresh without being overpowering while providing definition for limp non-defined curls that lasts even when air drying! Everyday use encourages healthy transitioning from chemically straightened patterns back to its original curl pattern – perfect if you’re looking to restore your locks back to its former glory.

It’s also great as an everyday leave-in conditioner regardless of texture or porosity type, but some may find it too heavy on finer strands leaving them stringy, so be sure to consider this before purchase! However, anyone seeking waves will love how soft their tresses feel after using this product, plus many others have been impressed by celebrity endorsements who swear by it!

Unfortunately, availability can prove difficult as physical stores are sparse, so keep an eye out online if possible instead.

  • Provides volume at the roots especially for fine/thin/curly hairs
  • Enhances body & definition
  • Long-lasting root curl even when air drying
  • Ideal transition aid between chemical straightening & natural curls
  • Leaves tresses feeling soft & manageable
  • Effective on low porosity 4a Hair
  • May feel heavy & stringy on finer straighter strands
  • Harder than expected finding in physical stores
  • Expensive compared to other variants

Benefits of Olive Oil for Hair

Benefits of Olive Oil for Hair
You may be familiar with olive oil as a cooking ingredient, but it can also have great benefits for your hair. Olive oil helps to repair dry, brittle ends and increases natural shine while helping reduce frizz.

It is even known to help reduce dandruff or soothe a dry scalp if used properly. Choosing olive oil as the penetrating oil of choice when conditioning your hair is wise due to its many beneficial properties; however, there are other oils that can penetrate the hair just as well depending on individual needs and preferences.

Helps to Repair Dry, Brittle Ends

By using an oil like olive, you can help repair dry, brittle ends for a healthier-looking head of hair. Olive oil’s natural hydrating properties penetrate deep into the hair shafts and provide nourishment that helps restore damaged strands.

This makes it ideal for split end treatment as well as enhancing shine and reducing frizz.

Olive oil also offers benefits such as dandruff control and improved scalp health due to its antimicrobial properties.

Numeric List:

  1. Repairing Ends
  2. Enhancing Shine
  3. Reducing Frizz

Olive oil is one of the most effective penetrating oils when it comes to providing hydration to dry strands without leaving them greasy or weighed down. It is suitable for all types of hair textures, from straight fine tresses to thick curly manes alike! The key lies in finding the right balance between application frequency and the amount used per session so that you get optimal results over time without causing buildup on your scalp or weighing down your roots too much.

Increases Natural Shine

Unlock your hair’s natural radiance with organic olive oil, an antioxidant-rich hydrator that helps create a smooth and glossy mane. Using this deep conditioner regularly can help maintain moisture levels in the scalp while reducing frizz and split-ends.

Olive oil has moisturizing properties that penetrate deeply into each strand of hair to nourish it from within, leaving it looking healthy and shiny all day long.

Haircare tips like these will keep your locks soft, strong, hydrated, and naturally glowing!

Helps to Reduce Frizz

Applying olive oil to hair can help reduce frizz, leaving locks soft and manageable. Olive oil is a penetrating oil that deeply nourishes and hydrates the hair shaft. It also controls flyaways and protects against heat damage during hot styling treatments.

Moreover, it adds luster to dull strands by creating an extra protective layer on the outer cuticle, resulting in improved shine.

For the best results with olive oil treatments, it is recommended to choose an organic option. It is also important to consider your hair type before using olive oil. You can apply it directly to your hair or mix it with other oils for added benefits.

Leaving it on as a conditioner for a longer period of time will provide more lasting effects. If using pure olive oil, rinse it off after 10 minutes to avoid any potential issues such as dandruff or fungal infections.

Can Help to Reduce Dandruff or Dry Scalp

Try using olive oil to help reduce dandruff or a dry scalp – it’s been proven to have up to 80% effectiveness in treating mild cases. Olive oil is packed with antioxidants, fatty acids, and vitamin E, which helps keep the scalp hydrated and nourished.

It can also be used as an effective treatment for controlling a flaky scalp due to its anti-inflammatory properties. Plus, regular use of hair oils like olive oil makes your hair more manageable and less prone to breakage from styling products containing harsh chemicals.

When applied directly to the affected area on your head, you will notice immediate relief. However, long-term effects may take some time depending on the initial severity of the condition.

Choosing Olive Oil as Penetrating Oil

Experience the wonders of using a penetrating oil like olive to nourish and protect your hair, while improving moisture retention and shine. When selecting an oil for penetration, consider factors such as fatty acid composition, triglyceride levels, and the amount of monounsaturated fats.

Olive oil is known for effectively penetrating hair strands due to its high oleic acid content. If you prefer alternatives to olive oil, coconut or babassu oils are also great options that offer similar benefits with their unique properties.

It’s important to find the right one based on individual needs by experimenting with different types before settling on a go-to product.

Alternative Oils That Can Penetrate the Hair

Discovering the right oil for your hair can be a journey of experimentation, and it’s important to know which oils are more likely to penetrate. Research has shown that coconut oil, ucuuba butter, sunflower oil, and palm kernel oil have high penetration abilities compared with rice bran oil, mineral oil, and jojoba.

Nutrient-rich alternatives such as organic African shea butter or avocado oil provide intense hydration without leaving an oily residue on the scalp.

Olive oil is great for dryness in thick or coarse hair types, while castor oil is perfect for strengthening lashes and brows.

With natural ingredients like these, you can make informed choices when selecting haircare products—hydrating your strands while avoiding harsh chemicals!

How to Use Olive Oil for Hair Health

How to Use Olive Oil for Hair Health
For healthy hair, many people turn to olive oil as a natural remedy. This versatile product can be used in various forms, including pure olive oil, shampoo and conditioner formulations, pre-poo treatments, split end menders, and hot oil treatments.

With its moisturizing properties due to oleic acid content and antioxidants that benefit overall hair health, it’s no wonder why so many are hooked on this ancient beauty secret.

Pure Olive Oil

Unlock the moisturizing benefits of pure olive oil to nourish and protect your hair. Vitamin E, antioxidants, and fatty acids are found in abundance within this natural oil, which helps keep hair hydrated while protecting it from damage.

For optimal results, use a high-quality extra virgin olive oil that is cold-pressed.

Additionally, you can mix it with other oils such as coconut or castor for added moisture without weighing down your locks! To compare these products, try using an online resource like The Lens. They offer patent citations related to various types of oils used in haircare, along with resources from NCI CPTC Antibody Characterization Program if you need further information on their efficacy on different types of hair textures.


For a truly nourishing hair care experience, try using the ORS Olive Oil Hydrating Shampoo. It’s been proven to help reduce breakage and restore moisture in just one wash! This shampoo is specially formulated with natural oils, including coconut oil, rosemary oil, peppermint oil, and olive leaf extracts, for maximum benefits.

It penetrates deep into the scalp to promote healthy hair growth while also providing SPF protection. With its moisturizing effects on all types of hair, from relaxed to color-treated or curly, this shampoo helps preserve your locks’ luster without leaving any residue behind.

Use regularly for optimal results. You’ll be sure to see healthier-looking strands in no time!


Revel in the benefits of olive oil for your hair with a nourishing leave-in conditioner! An infusion of this natural oil helps to retain moisture, soften strands, and promote hydration. Choose one that’s specially formulated with olive oil to maximize its potential.

Leave-in conditioners are designed for everyday use and provide multiple benefits:

  1. Hydrating effect without weighing down your hair
  2. Protection from heat damage
  3. Strengthens the cuticle layer

Nourish and protect each strand while providing an intense moisturizing experience through these superior conditioning properties found within high-quality products containing olive oil as their key ingredient! Enjoy softness, shine, and strength – all courtesy of nature’s powerful gift – olives!

Pre-poo Treatment

Give your tresses a boost with an at-home pre-poo treatment using olive oil – the perfect way to take care of your hair and reap all the benefits it has to offer. Olive oil is effective in penetrating deep into each strand, locking in moisture while protecting from damage.

With regular use, you’ll see fewer split ends and more shine! To get started on this luxurious haircare regimen, apply extra virgin olive oil directly onto damp locks before shampooing for maximum penetration.

Make sure to focus especially around damaged areas like tips or bleached sections of hair for optimal results.

Split End Treatment

Treat your split ends with olive oil for a luxurious, nourishing experience that’ll leave hair looking and feeling healthier.

To get the best results:

  1. Wash hair with shampoo to remove impurities before applying olive oil.
  2. Massage small amounts into the scalp and along strands from root to tip using fingertips or a comb in gentle strokes. Make sure each strand is evenly coated without overloading it with too much product.
  3. Leave the treatment on overnight, then rinse off thoroughly in the morning using lukewarm water.
  4. Finish up by styling as usual. This helps distribute remaining oils throughout the length of the hair while providing extra protection against further damage.

Split end prevention is essential for maintaining healthy locks. Regular use of an olive oil-based treatment can help reduce breakage and restore softness, shine, strength, and vibrancy back into damaged tresses!

Hot Oil Treatment

Experience the ultimate hair health boost with a hot oil treatment, using natural oils like olive oil to nourish and moisturize your locks. Rich in vitamins, minerals, and fatty acids, olive oil penetrates deep into the scalp for maximum hydration and protection from damage. Combine it with coconut or sunflower oils for added shine while controlling frizziness. With regular use, this combination will give you beautiful, soft, luscious curls that are free of split ends as well as stronger, healthier hair strands overall! Benefits Olive Oil Coconut/Sunflower Oils


It’s true that olive oil can penetrate the hair and has been a staple in hair care for centuries. Its hydrating and nourishing properties have made it a go-to choice for many when treating dry, brittle, and frizzy hair.

Olive oil, along with other oils like coconut oil, castor oil, and grape seed oil, has the ability to penetrate the hair. This makes it effective in repairing damaged hair and giving it a natural shine.

To maximize the benefits of olive oil, it can be used in various ways. These include pure olive oil, shampoo, conditioner, pre-poo treatments, split end treatments, and hot oil treatments. With its unique combination of properties, olive oil can be an effective choice for improving hair health.

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Mutasim Sweileh

Mutasim is a published author and software engineer and beard care expert from the US. To date, he has helped thousands of men make their beards look better and get fatter. His work has been mentioned in countless notable publications on men's care and style and has been cited in Seeker, Wikihow, GQ, TED, and Buzzfeed.