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Best Purple Shampoos of Coloured Hair: Top 10 Picks of 2024

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best purple shampoos for coloured hairAre you looking for the best purple shampoos to maintain your colored hair? If so, you’ve come to the right place. Purple shampoo is a great way to keep brassiness away and restore your blonde or grey shade back to its former glory.

We spoke with some of the industry’s biggest hair experts about how it works and which formulas are worth trying out, resulting in this list of top 10 picks for 2023.

From Goodbye Yellow stock and Blonde Life stock through KERASTASE Blond Absolu stock and Redken Color Extend Blondage stock all the way down Oribe Bright Blonde Stock, Davines Alchemic Shampoo Silver Stock, Klorane Shampoo Stock plus Christophe Robin Mask Stock – we have everything covered!

There’s also Moroccanoil Blonde Stock and L’Oreal Paris EverPure stock if you want something extra special!

So read on as we break down exactly why these products work their magic – as well as what type of formula is best suited for different types of tresses – so that by next year at this time, you’ll be equipped with plenty of know-how when it comes to finding out what purple shampoo will suit your needs perfectly.

Key Takeaways

  • Purple shampoos neutralize brassy, yellow tones in colored hair.
  • Look for sulfate-free formulas with hydrating oils and butters for optimal results.
  • Target toning pigments like violet for yellow hues and blue for orange hues.
  • Alternate with nourishing hair masks or treatments for lasting color vibrancy.

Top 10 Best Purple Shampoos for Coloured Hair

Searching for the perfect purple shampoo to maintain your colored hair? Look no further! Goodbye Yellow, Blonde Life, KERASTASE Blond Absolu, Redken Color Extend Blondage, Oribe Bright Blonde, and Davines Alchemic Shampoo Silver are just some of the best purple shampoos available on the market.

These products contain concentrated violet pigments to neutralize brassy tones and ensure a vibrant finish. To complete your routine, you can also consider Klorane Shampoo or Christophe Robin Mask for extra moisture, as well as Moroccanoil Blonde and L’Oreal Paris EverPure to keep brassiness at bay.

Goodbye Yellow

GOODBYE YELLOW Neutralizing Wash ShampooView On Amazon
Try Goodbye Yellow from Schwarzkopf Professional to quickly neutralize yellow tones in lightened or blonde hair and preserve color for weeks. This liquid treatment deposits a bluish tint while supporting violet pigments for maximum brassiness removal.

It’s well-priced compared to similar products, free of sulfates, and can be used every other wash to avoid excessive tinting. Be sure to follow the directions carefully – gloves are a must! Not all yellowing will disappear, but you’ll see results after just one use with noticeable brightness restored over time.

  • Quickly neutralizes yellow tones
  • Deposits bluish tint while supporting violet pigments
  • Well-priced compared to similar products
  • Doesn’t completely remove all yellowing
  • Gloves required when using the product

Blonde Life

Blonde Life Violet Shampoo |View On Amazon
For an instantly brighter, cooler blonde color, try Blonde Life Shampoo that gently cleanses and protects your hair with its anti-fading formula.

For example, John noticed his blonde locks looked dull before using the shampoo; now he loves his vibrant cool tone!

This vegan and cruelty-free product is free of sulfates (SLS/SLES), so it’s safe for daily use to help maintain healthy-looking hair.

It helps reduce brassiness while adding brilliant shine to lighten up your look. Thanks to its anti-fade protection blend of ingredients like wheat protein and amino acids, not only will you get a salon-quality finish but also extra repairing benefits too!

Not only does this toner take care of yellowing caused by UV rays or heated styling tools, but if used correctly, it won’t leave residue on shower walls either – bonus points all round!

  • Instantly brightens cool blonde tones
  • Anti-fading formula
  • Adds brilliance & shine
  • Vegan & Cruelty-Free
  • Formulated without Sulfates (SLS/SLES)
  • Made in the USA
  • Expensive compared to other products
  • Can cause dryness if overused

KERASTASE Blond Absolu

View On Amazon
Elevate your blonde to the highest level with KERASTASE Blond Absolu, a luxurious purple shampoo designed to neutralize brassy tones and strengthen hair. This powerful product contains concentrated blue and violet pigments that deposit color for a luminous finish, while its hyaluronic acid deeply nourishes each strand.

For optimum results, use it once per week in combination with Bain Lumière shampoo and Cicaflash conditioner from the same line of products.

Thanks to this specialized formula, you can rest assured that breakage is prevented while yellowing is reduced, leaving your locks looking fresh and vibrant!

  • Neutralizes warm & brassy tones
  • Color depositing – adds luminosity & silkiness
  • Strengthens hair – Hyaluronic Acid enriched
  • Expensive compared to similar products
  • Can stain skin/shower if not properly washed out

Redken Color Extend Blondage

Redken Color Extend Blondage DepositingView On Amazon
Redken Color Extend Blondage is like a superhero for bleached, color-treated hair. It instantly neutralizes brassy tones and makes your blonde locks shine brighter than the sun.

Formulated with pure violet pigments, it removes brassiness. It also contains wheat protein, amino acids, and glycerin to strengthen hair, increase smoothness, and enhance shine.

Not only does Redken Color Extend Blondage keep your color vibrant between salon appointments, but it also provides anti-fade protection and reduces breakage.

  • Neutralizes brassy tones
  • Strengthens and repairs damage
  • Provides anti-fade protection
  • Increases smoothness and shine
  • Expensive compared to other brands
  • Scent may be off-putting for some users
  • May stain light skin or lighter-colored hairs if left on too long

Oribe Bright Blonde

View On Amazon
Experience the Oribe Bright Blonde Revitalizing Violet Shampoo and see how it’s gentle daily use instantly cools brassy tones and adds brilliant shine.

This product is specifically designed for blonde, platinum, gray, or white hair to neutralize brassiness.

Its signature scent will make you swoon; however, it may be pricey compared to other shampoos on the market. The 8 oz bottle can arrive unsealed, which can lead to leaks during shipping, but travel-size bottles are convenient when on the go.

Overall, this product works great at brightening balayage colors while still being gentle enough to use every day!

  • Cools brassy tones quickly
  • Adds brilliant shine
  • Sulfate & paraben-free
  • Pricey
  • May leak in transit
  • Small sample sizes

Davines Alchemic Shampoo Silver

Davines Alchemic Shampoo, Silver, 9.47View On Amazon
Put the power of Davines Alchemic Shampoo Silver to work for you and enjoy silky, shiny hair that radiates cool tones. This liquid shampoo is specifically designed for adults with natural or colored hair who want to maintain clarity and tone in silver or cool blonde hair color.

It is formulated with strong pigments that enrich and extend color, while protecting against yellowing from sun exposure.

The 8 oz bottle, made in Italy, comes without instructions. However, reviews suggest diluting it with other shampoos due to its high pigment concentration, which can dry out some types of hair.

Some customers have experienced an unfavorable scent upon use, but this fades when rinsed off properly, leaving your locks feeling revitalized and smelling fresh again!

  • Maintains clarity & tones in silver/cool blonde hair
  • Protects against yellowing from sun exposure
  • Enriches & extends color
  • Expensive
  • Can dry out some types of hair
  • Wrong color tone for some

Klorane Shampoo

Klorane Plant-Based Purple Shampoo withView On Amazon
Discover Klorane shampoo and its ability to neutralize brassiness and yellow tones in blonde, platinum, gray, or white hair.

It also boasts a pleasant gardenia/peony scent that fades away after rinsing. Lightweight yet effective for color-treated tresses too, it’s no wonder why hairdressers recommend this product as an anti-yellowing alternative over drugstore shampoos.

Although pricey compared to competing brands on the market today, those who have repurchased it are loyal customers due to its overall effectiveness.

  • Neutralizes brassiness & yellow tones
  • Nourishes & leaves hair bouncy & soft
  • Safe for color-treated hair
  • Expensive results per some reviews
  • Scent not as pleasant as the old version

Christophe Robin Mask

Christophe Robin Shade Variation NutritiveView On Amazon
Try the Christophe Robin Mask for a luxuriously nourished and toned mane. This mousse is designed specifically for colored blond, bleached blond, highlighted, and natural blonde hair. Its unique formula neutralizes brassy tones while removing yellow from white hair and deeply nourishing the strands.

Reviews are highly positive on this product as users note how well it reduces yellow tones to revive highlights, leaving their locks soft and silky afterward. While some may experience an unfavorable scent at first use, rinsing thoroughly will help alleviate any problem while still delivering the desired results over time – keep patience! However, you should expect minimal change when using this mask compared to other purple shampoos, which can drastically lighten your tresses: perfect if you’re looking only to subtly reduce warm tones without making dramatic changes.

  • Neutralizes brassy tone
  • Restores pure radiant highlights
  • Removes yellow from white hairs
  • Expensive price tag
  • Takes time to see results
  • Smell may be unpleasant

Moroccanoil Blonde

Moroccanoil Blonde Perfecting Purple Shampoo,View On Amazon
Experience lasting vibrant color and softness with Moroccanoil Blonde, a specialized cream, gel, and lotion designed for blonde and gray/silver hair. This vegan product fights brassiness while brightening highlights in chemically treated or natural blondes.

Its Fragrance Originale scent is clean but not overpowering, so you can get the job done without any added odors.

Use this to help your hair fade from gray to silver naturally without dyeing it!

This luxurious formula helps settle down flyaways while making your locks feel softer than ever before – no more pesky split ends or dryness! Unfortunately, this may not be as strong at removing yellow tones as some competing products.

Moroccanoil Blonde also revives highlights by reducing brassy and yellow tones, leaving you with gorgeous-looking blonde hair that’s free of dullness.

  • Settles down flyaway hair & makes it soft & manageable
  • Smell is clean but not overpowering
  • Helps blonde highlights stay vivid & prevents them from getting brassy/yellow
  • Can help fade grey to silver tone naturally
  • Removes brassiness yellow tones in blonde/gray hairs
  • Provides dramatic brightening after 2 uses
  • May need a lot of product each use
  • Not as strong at removing yellows compared to other products
  • Can dry out if used too frequently, so deep conditioning is recommended
  • More expensive than some competitors

LOreal Paris EverPure

LView On Amazon
Achieve a salon-quality finish with L’Oreal Paris EverPure Brass Toning Purple Shampoo, an effective and hydrating formula that tones and neutralizes brassy, yellow, and orange tones in blonde, bleached highlighted, or silver hair.

It is vegan-friendly with no sulfates or parabens, and it contains an infusion of hibiscus extract. This shampoo provides moisture without heaviness while leaving hair soft and shiny. Reviews show that it is more effective than competing brands for removing brassiness and yellow tones, as well as reducing breakage.

The Fragrance Originale scent is clean but not overpowering. However, some users may need to use additional conditioner/oils after washing to avoid dryness, particularly those with coarser textures.

  • Hydrating formula infused with hibiscus and purple dye
  • Effective at toning brassiness and maintaining cool blonde tones
  • Gentle sulfate-free formula that doesn’t strip color
  • Leaves hair clean, soft, and shiny
  • Scent not favorable to some
  • Must use additional conditioner/oils after washing

What Does Purple Shampoo Do?

What Does Purple Shampoo Do
Purple shampoo helps to neutralize brassy, yellow tones in blonde, gray, and white hair while preserving the vibrancy of your color. It contains violet pigments that cancel out yellow/gold hues on the color wheel.

Purple shampoo is best used 1-2 times a week with cool water rinses for optimal toning results. Look for sulfate-free formulas that contain hydrating ingredients like argan oil or shea butter, which are perfect if your hair is dry.

To further protect colored locks from overtoning caused by strong pigmented purple shampoos, you can alternate between regular shampoos and pre-shampoo masks. When using purple shampoo, wash with your hands to prevent staining showers, then rinse thoroughly.

Follow up with conditioner before styling as usual. This routine will ensure luminous shine along with brassiness control.

How to Use Purple Shampoo

How to Use Purple Shampoo
If you’re using purple shampoo to tone your hair, there are a few important things to consider. First off, if your hair comes out with more of a purple tinge than expected, try using the shampoo less often or using another toning product.

Additionally, it’s essential that any purple shampoo you use be sulfate-free in order to avoid damaging colored or chemically treated hair.

What Can I Do if My Purple Shampoo Tints My Hair Purple?

If your hair has been tinted purple from using a toning shampoo, you can counteract the effect with nourishing masks or treatments. To avoid this in the future, use a brass shampoo, blonde enhancer toning shampoo that is sulfate-free.

Swap out for blue shampoos as these are gentler on color-treated locks. Try an intensive purple mask to help restore balance. Follow up after each wash with conditioner to keep hair healthy and moisturized.

Be sure to select products formulated specifically for colored blondes like Moroccanoil Blonde or KERASTASE Blond Absolu.

Does My Purple Shampoo Need to Be Sulfate-free?

Yes, it’s important to use sulfate-free purple shampoos because they are designed for color-treated and bleached hair. In fact, three-quarters of the top 10 best purple shampoos recommended by professional stylists are sulfate-free formulas.

Sulfates, such as sodium laureth sulfate and sodium lauryl sulfate, can be harsh on color-treated hair. So, it’s best to look for alternatives like Christophe Robin Shade Variation Mask – Baby Blonde or any drugstore shampoo specifically formulated for colored hair that doesn’t contain these ingredients.

Hydrating ingredients like hyaluronic acid will help preserve color while nourishing your locks with natural oils, without stripping away essential moisture from your strands.

How Do You Choose the Right Purple Shampoo Formula for Your Hair?

How Do You Choose the Right Purple Shampoo Formula for Your Hair
Choosing the right purple shampoo formula for your hair can be a daunting task. However, you can narrow down your options by looking for toning pigment strength that matches your needs, nourishing ingredients such as argan oil or shea butter if you have dry hair, and sulfate-free formulas specifically designed for colored or bleached blonde locks.

Purple Tone

Tone down brassy yellow and orange tones in your hair with a purple shampoo tailored to your needs. Select one that contains violet pigment to counteract the warm hue of bleached, blonde, or gray locks.

When selecting, consider your hair type. Hydrating ingredients like argan oil and shea butter are ideal for dry strands, while strengthening formulas with keratin, collagen, and silk help damaged tresses recover.

Cooler tones work best on platinum, while warmer shades suit golden blondes – adjust accordingly! Choose toning pigments for maximum neutralization: blue for orange brassiness and violet for yellow hues.

For lasting color vibrancy, alternate weekly use with nourishing masks or treatments.

Nourishing Ingredients

Look for hydrating ingredients like argan oil, shea butter, and other emollients to keep your tresses looking healthy and vibrant – just like a diamond in the rough. Color care shampoo with these natural oils can help maintain vibrancy between salon visits.

Products from Saint Latimer or Morgan Greenwald include essential vitamins that nourish hair while countering brassiness. Shea butter is especially beneficial as it helps protect against environmental damage, seals split ends, and boosts shine.

Sulfate-Free Formula

For color-treated hair, seek out a sulfate-free purple shampoo to protect your delicate locks and keep brassy tones at bay. Hair color experts recommend the best purple shampoos without harsh detergents that can strip away moisture and damage strands.

Look for brightening ingredients like oils and silicones. Choose mild formulas free of sulfates and parabens. Consider natural products made with botanicals for brunette hair too! Color protection is key in keeping vibrant hues while avoiding dryness or breakage – choose wisely to ensure the desired effect! With intelligent selection, you’ll be rocking beautiful shades of blonde (or brown!) without worry about brassiness or fading colors.

How We Researched

How We Researched
Discover the perfect solution to maintaining your color and restoring vibrancy with just a few easy steps! Hair stylists recommend using purple shampoo for color-treated hair, as it helps neutralize brassy, yellow tones.

But what is the best one? We researched top-rated products from leading brands to find out which ones work best.

Here are our top picks:

  1. Schwarzkopf pH 4.5 contains deep violet pigment.
  2. Olaplex No.4P brightens gray and blonde hair.
  3. Joico’s formula includes oils and arginine to hydrate.
  4. Redken Color Extend Blondage repairs damage while toning.
  5. Oribe Bright Blonde Revitalizing Violet Shampoo adds brilliance without heaviness.
  6. Davines Alchemic Shampoo Silver has strong pigments that enrich silver tones.
  7. Klorane Shampoo’s gardenia/peony scent fades after rinsing.
  8. Christophe Robin Mask nourishes deeply.
  9. Moroccanoil cools brassiness.
  10. L’Oreal Paris EverPure Brass Toning Purple Shampoo hydrates without harsh salts.

With these clarifying shampoos, you can cancel out yellow/gold on the color wheel, protect against oxidation, and preserve original hues – all while strengthening fragile strands!

Why Trust Select?

Why Trust Select
Now that you know how we researched and what to look for in a purple shampoo, it’s time to find out why Select is the best place to trust. With our team of experts, including Alex Brown—a hair extension specialist—you can be sure you’re getting the most reliable advice on which shampoo will work best with your colored hair.

Color-Safe Shampoo Alex Brown Extension Specialist

Schwarzkopf pH 4.5

Olaplex No4P



Redken Color Extend Blondage

Davines Alchemic Silver


Christophe Robin Mask

Oribe Bright Blonde

LOreal Paris EverPure

Moroccanoil Blonde

Our top recommendations include color-safe shampoos like Schwarzkopf pH 4.5 and Olaplex No4P by Alex Brown, as well as Joico’s hydrating formula recommended by her fellow extension specialists worldwide.

It is known for its ability to protect against oxidation and pollution while depositing color for a luminous soft finish without weighing down curls. Other great options are Kerastase, Redken’s Color Extend Blondage, Davines Alchemic Silver, Klorane toning formula with gardenia/peony scent that fades after rinsing, Christophe Robin Mask enriched with concentrated blue violet pigments, Oribe Brightening Violet Shampoo, L’Oreal Paris EverPure Brass Toning Purple Shampoo, and finally Moroccanoil specially designed cream gel lotion.

Frequently Asked Questions (FAQs)

What are some tips for maintaining the effects of purple shampoo?

To keep your color vibrant, use purple shampoo 1-2 times per week and alternate with regular shampoo. Avoid overtoning by following directions carefully; cool water and a quick comb through can help. Choose a sulfate-free formula suited for your hair type, using lighter tones for light blondes.

Is a purple shampoo suitable for all hair types?

Purple shampoo can be suitable for all hair types, but it’s best to choose one with the correct formula. For instance, hydrating ingredients are great for dry hair, and strengthening formulas work on damaged strands.

Look out for sulfate-free options if you have colored or bleached locks and alternate use with a nourishing mask or treatment.

Are there any purple shampoos that are suitable for daily use?

Yes! Redken Color Extend Blondage is a professional purple shampoo that is mild enough for daily use. It neutralizes brassy tones and strengthens hair with its anti-fading formula, leaving you feeling powerful and in control of your look.

Its wheat protein, amino acids, and glycerin maximize shine while purifying the scalp for ultimate liberation.

Are there any natural alternatives to purple shampoo?

You can try using natural products like chamomile, rhubarb root, and apple cider vinegar to naturally tone blonde hair. Chamomile brightens blondes, while rhubarb root adds coolness to counterbalance warm tones.

Apple cider vinegar helps to seal the cuticle and lock in color with its acidity for a luminous shine.

How can I make sure I’m using the right amount of purple shampoo?

To ensure the right amount of purple shampoo, use 1-2 times per week and let it sit for 5-10 minutes for best results. Alternating with regular shampoo will avoid overtoning, while a pre-shampoo oil or mask can protect if using strongly pigmented purple shampoo.

Adjust the frequency as needed; discontinue if hair feels dry and deep condition to restore moisture.


Making sure your hair looks its best requires finding the right purple shampoo for your color.

Our top 10 purple shampoos for colored hair provide the perfect blend of pigment, nourishment, and protection needed to keep your hair looking vibrant and healthy. From Goodbye Yellow to Moroccanoil Blonde, each of these products has been tested and proven to be effective at neutralizing brassy tones and yellow hues.

By using one of these purple shampoos, you can keep your color looking great between salon visits and ensure your hair looks its very best.

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Mutasim Sweileh

Mutasim is a published author and software engineer and beard care expert from the US. To date, he has helped thousands of men make their beards look better and get fatter. His work has been mentioned in countless notable publications on men's care and style and has been cited in Seeker, Wikihow, GQ, TED, and Buzzfeed.